Why the business press?

Pearlfinders keeps you months ahead of your competition by examining corporate triggers for new business opportunities

The Wall Street Journal and The New York Times are the primary sources for corporate news in the USA. For our European service we also monitor the Financial Times. We know if you carefully filter them for corporate triggers that indicate new business opportunities, then interview the actual decision-makers involved, you'll gain high-value new business intelligence, often months before it enters the public domain.

It's not just about M&A and IPO. Deal activity is useful as an indicator for: launches, internal communications, brand alignment, CSR, design, live and of course corporate and stakeholder communications etc. But the business media also of course features stories to do with corporate performance, and so when we personally interview decision-makers in relation to this, a whole universe of potential marketing solutions to the various business problems we discuss with them is revealed.