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Why buy Pearlfinders?
Because in a recession you need to take control of your own destiny - to reach out to the people you want to work with and have a good reason to talk. Only Pearlfinders gives you the tools to do this, by speaking to decision-makers in sufficient quantity and depth...
New Business Revenues - our intelligence is directly responsible for new account wins
Exclusive Information - our forward looking information and analysis is available only to our subscribers
Time Saving - we save subscribers hundreds of hours of time and repetitive work
Primary Insight - speaking directly to marketing decision-makers we uncover the facts and remove the guesswork
Identify Threats and Opportunities - decision-makers often convey concerns about incumbent performance or capability
Proactive New Business - marketing agencies are increasingly looking away from intermediaries and networking, to reach out directly to those they want to work with - we help them to do this
Prospecting Ideas - our reports provide inspiration and ideas for proactive approaches to organizations
Correctly Approach Decision-Makers - via (uniquely) 100% accurate contact data - protecting your brand and saving time
Be Better Prepared for Pitches - by owning more relevant background information
Why we do this better
Pearlfinders is about proactive new business - about helping people to directly reach out to the brands they want to work with. Part of the Intelligent New Business Group, we benefit greatly from the advice and experience of our sister company Rainmaker Consulting. Rainmaker provides strategic new business consultancy for top 10 advertising networks, leading marketing, PR, research, digital and creative agencies in 32 countries. There are a lot of average performing new business suppliers, but since 1996 Rainmaker has created in excess of $250m of new business wins (the vast majority from cold - and this is the just the introductory value). It has conducted consulting assignments for over 120 agencies of every discipline, large and small, in Europe and the US. Pearlfinders accesses Rainmaker's best practice thinking and techniques in every area that impacts on new business, but we specialize ourselves in creating qualified new business opportunities using the media as a trigger.
The business and marketing press contains substantial amounts of misreporting, exaggeration, ambiguity and error. But there is significant value tucked away in there; you’ve just got to know how to unlock it and validate it. It's this ability to qualify otherwise unreliable information by interviewing the majority of decision-makers for the brands featured in the press each day, that truly sets us apart.
There are other new business tools and information services on the market - but our subscribers tell us our products are in a league of their own - that we simply outperform the alternatives.
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I'm a marketing executive...why has Pearlfinders approached me?
If Pearlfinders has contacted you, it's because the press has reported something that a marketing services supplier could view as a potential opportunity for working with your organisation. We help these companies react appropriately to news about you by qualifying press reports with you directly and then either pointing them in the right direction, or discouraging them from getting in touch when no need exists. By talking to us you can: -Discourage unsolicited approaches and reduce the number of cold calls you might receive off the back of speculative or erroneous press coverage
Outline any issues or challenges that require marketing support, to a relevant pool of suppliers
Have immediate access to our extensive client database if you do have a brief to put out
Tell agencies what you like and dislike when it comes to their prospecting methods
Put the record straight about articles that appear in the news
The information we're asking you to provide will not be broadcast - we have a select group of agency clients and only our clients can access our content. If you'd like further information about Pearlfinders and why you should speak to us, please contact Anthony Cooper, Director.
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So what does Pearlfinders deliver?
Exclusive Interviews - with the decision-makers at the majority of organizations featured in the news (4000 interviews p.a. on average)
Experienced Analysis & Guidance - how to interpret and react to each opportunity
Reliable News Monitor - the essential business and marketing press checked from cover to cover every working day of the year
A Fine Filter - which qualifies and distinguishes those news items that represent genuine opportunities from those out of date or misreported
Email Alerts & Reports Updated Daily - keeping you informed of the very latest new business intelligence (6000 reports p.a. on average)
Reports Archive - available for meeting and pitch preparation
Contacts Archive - 22,000 downloadable marketing contacts
Accurate Decision-Maker Data - carefully checked on the same day as publication
Primary Insights - by speaking to the decision-makers we learn their issues and their agenda
Marketing Executive Career Moves - (1000 on average p.a.) we track their movements and interview them about their plans
And... 2500 Carefully Qualified, Lucrative & Actionable New Business Opportunities - every year on average
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Pearlfinders US
We carefully monitor every story in the financial and marketing trade press, then expertly interview the decision-makers involved to identify new business opportunities.
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Pearlfinders UK & Europe
Pearlfinders also covers the UK & European financial and marketing press for new business opportunities.
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Subscriber Wins $Multi-Million Account
Pearlfinders is proud to be associated with a multi-million dollar, global integrated win for iris worldwide. Pearlfinders provided subscribers with an exclusive and incisive report on the opportunity with ING Bank in September 2007. A rapid response to this information by iris' new business team ensured iris a last minute place on the pitch-list of big agency names, which, after a lengthy pitch-process, resulted in one of their largest wins to date. iris has kindly given us permission to recognise Pearlfinders' critical contribution to this result.