Special Report February 2010: Super Bowl XLIV
Special Report February 2010: Super Bowl XLIV
Following the success of our 2009 Special Research reports on last year’s Super Bowl advertisers, MLS franchises, US universities and fast-food chains, we’ve decided to continue with these through 2010.
As the dust settles on New Orleans Saints’ victory over the Indianapolis Colts, Pearllfinders has been interviewing the marketers who reportedly spent up to $3m per 30-second slot. We've been discussing their plans for the rest of 2010 as well as their thoughts on how their marketing dollars were spent.
Most marketing publications have begun assessing the adverts for effectiveness, but our report brings you exclusive insights directly from the marketers who commissioned them, including their feelings on the event's success. Securing a record-breaking, worldwide audience for an individual program would ordinarily be seen as a wise allocation of marketing budget, but given the criticism many of these ads have encountered, we've interviewed the marketers leading the strategies for their responses to it.
We spoke to some of the mainstays of the game, including Bridgestone and Cars.com, but also to some new entrants. Analysts have noted that the real marketing success of this year’s Super Bowl has been the city of New Orleans, so we’ve also spoken to its development department about plans to lever the attention.
To read the report in full, please click on the name of the company: -
· Audi
· Cars.com
· HomeAway
· kgb
· New Orleans Metropolitan Convention & Visitors Bureau