Our team identifies issues that help provide themes for new business activity. We also generate research that may assist with new business best-practice. Below are some examples - we hope you find them useful.
-
December 08: Thought Leadership - When you need an edge, show your thinking supports your position
For successful new business outreach, it’s important to communicate how your company is both special and different. For this you need to set out your stall via taking a market position. Whereas it’s relatively straightforward to adopt a logical position, it’s a lot more difficult to own it in the minds of your decision-makers. In order to do this, you have to flesh-out your basis for adopting it, then energetically communicate it. This is where thought leadership comes in.
Read article -
Jun 08: New Business Best Practice - The Search For An Objective Understanding
Pearlfinders is a part of The Intelligent New Business Group, which undertook the first survey to try and understand best practice for proactive new business technique in 2002. In 2007, indicators from a smaller sample group, suggested significant change was on the horizon, so it was decided to pay a wholesale revisit to decision-makers at major brand spenders in 2008 - and on a wide variety of topics. The findings were presented in a series of seminars in London in May & June 2008, to 152 new business professionals from companies including: AKQA, OgilvyOne, Sapient, LBi, Publicis, OMD, Manning Selvage & Lee, Jack Morton, Cohn & Wolfe, CDP, Identica, Proximity and Universal McCann.
Read article -
Feb 08: Patterns Emerging
We’ve reviewed 200 conversations with US marketing decision-makers over the last 3 months. From these we’ve grouped the subjects together to see if patterns emerge.
Read article -
Jan 08: Themes of 2007
For each new day in the diary, fresh themes arise that provide stimulus for professional services companies to communicate their thought leadership to the brands that spend money. Here we've summed up some of the themes of 2007 - full details can of course be found in the Pearlfinders Archive.
Read article -
Dec 07: The Intelligent New Business Survey
The Intelligent New Business Survey seeks to understand how marketing communications agencies should best engage with prospective clients for the purpose of winning new business. We polled opinion from 150 US corporations regarding three areas where accurate insights are critical for agencies to be successful with their new business activity.
Read article -
Nov 07: Getting Your Customers Talking
More brands and in more sectors are creating their own social networks, but there is opportunity and risk attached. We survey the trend for niche, social commerce sweeping the US...
Read article -
Oct 07: The latest wave of online start-ups require energetic and capable marketing support
Over the past quarter we’ve seen a wave of online startups each determined to crack the US market with enhanced value-experiences for businesses and consumers. We present a selection of some innovative examples driven by technologies or marketing concepts, and coupled with viewpoints for agency marketing support we've gathered from senior decision-makers.
Read article -
July 07: Social Networking and User-Generated Content
Pearlfinders has naturally been tracking developments of companies at the forefront of this revolution; here we bring you our insights – and more importantly, those of the decision-makers we interview.
Read article -
June 07: Casinos and the Asian gambler
US casinos are growing increasingly aggressive in their efforts to attract wealthy Asian gamblers.
Read article -
May 07: Broadband chases cool
Telephone and cable operators are increasingly turning to online initiatives in their battle to edge ahead of competitors and attract customers.
Read article
