News & Views
Digital trends are sending mixed messages about the industry
New Media Age: May 13, 2010
For the past eight years Pearlfinders has been interviewing senior marketers, 5,000 of them in the past 12 months. At the end of each quarter, we aggregate their topics of interest to project trends and draw conclusions.
Top UK brands think agencies oversell themselves
Design Edge Canada: July 28th, 2009
The annual Intelligent New Business Survey 2009, created by Pearlfinders sister company Rainmaker, has revealed the answers to top questions.
Design openings as London 2012 partners need push
Design Week: August 1st, 2008
Opportunities for design consultancies as the Olympic sponsors start ramping up their marketing efforts, according to an analysis published by business intelligence service Pearlfinders.
Turquoise Testimonial
July, 2008
Pearlfinders are delighted to be associated with a client win for Turquoise.
Client Hunting - New Business Services
PR Week: July 3, 2008
A former New Business and Marketing Director at Weber Shandwick explains why she found Pearlfinders to be indispensable.
New Business Best Practice
May 28, 2008
Pearlfinders has recently contributed to a series of seminars on new business best practice at The Groucho Club, London.
Anyone Can Sell To The Big Chains
Apr 6, 2008
Pearlfinders give you the details of big firms that are looking to appoint new suppliers.
Subscriber Wins $Multi-Million Account
Oct 23, 2007
Marketing reports Iris winning ING Bank global advertising acount.
More Science, Less Art [pdf]
Toronto: Sep 10 2007
When it comes to client-agency relationships, creativity is out, strategic thinking is in...
Marketers, Give in to Agencies' Cold Calls [PDF]
Aug 13, 2007
CMOs and marketing agencies can't seem to move beyond formal processes to get it on. In other verticals they're less inhibited, but like shy sweethearts from a bygone era, we rely on third parties to facilitate romance. Why?
Metrics Theory of Relativity
MediaPost’s Metrics Insider, Aug 2007
"Lies, damned lies, and statistics," is a popular phrase attributed to Benjamin Disraeli by Mark Twain. My degree is in history, a subject I've had a passion for all my life. This remark by this most colorful of Victorian British prime ministers highlights an essential aspect of history - those that drive the agenda control the agenda. Thus history is, for the majority, whatever those capable of doing so want it to be…
Social Networking & User-Generated Content
Aug 2007
Five years ago, online content generated by individual web ‘surfers’ was seen as something done by the technically gifted - far-removed from mainstream online activity...
Agencies' Size Means Little to Marketers
MC Marketing Charts, Aug 2007
There’s a significant disconnect between marketing agencies and their clients’ decision-makers, according to Rainmaker Consulting’s “Intelligent New Business Survey,” which examines how US marketing communications agencies can best engage with prospective clients...
Agencies & Prospects May See Things Differently [PDF]
The Center for Media Research: Research Brief, Aug 2007
A newly released Business Intelligence Study from Pearlfinders finds sharp contrasts between what marketing agencies say and what marketing decision-makers are saying. Agree or not, the Study deserves some study...
Speedo Appoints Design UK
Jul 25, 2007
Following-up a Pearlfinders lead, Design UK is appointed digital agency by Speedo. They will overhaul their global brand site, produce their first e-commerce site, and incorporate elements of social networking.
Size Means Little
MarketingVOX, Aug 2007
Rainmaker Consulting's "Intelligent New Business Survey" examines how US marketing communications agencies best engage with prospective clients to win new business. The poll sought to determine what prompts brand spenders to search for a new agency, the most effective ways for agencies to engage with clients, and the reasons they choose one agency over another...
How Agencies Reach Potential Clients (pdf)
MarketingProfs, Jul 10, 2007
Each year, we ask decision-makers at a group of 100 leading brands: "At pitch, what are the specific reasons for choosing one agency over another?"
Q&A with CEO Bill Colbourne
AMA Marketing Matters Newsletter, Jul 2007
Bill Colbourne is CEO of Pearlfinders. He oversees three companies that deliver uniquely effective solutions to the new business support sector in both Europe and the United States....
Agency-Client Disconnects [PDF]
Jul 9 2007
The Intelligent News Business Survey from business developer Pearlfinders polled 150 U.S. corporations for insight on successful new business activity...
British Invasion
May 2007
When it comes to finding new business leads or developing contacts, many smaller PR firms and marketing agencies are often not equipped to conduct a comprehensive search. Enter Pearlfinders...
Pearlfinders Launches US Operations
Hamilton Nolan, Apr 11 2007
NEW YORK: Pearlfinders, a London-based business intelligence firm with a marketing communications-heavy client base, is expanding into the US market....
Pearlfinders Business Intelligence Opens US Office
Apr 5 2007
Pearlfinders, a London-based provider of exclusive, high-value business intelligence for advertising, public relations, marketing, media, digital, creative and design agencies....
Good Chemistry
Harvey Schachter - Power Points, Jul 23, 2007
A survey by Pearlfinders found the No. 1 reason for choosing an advertising agency was the "good chemistry with us."
Is Business to Business Telemarketing Dead?
Ask Inc. (Marketing) Nov 2007
The Do Not Call Registry established 2003 is a discriminate weapon, injuring hordes of B2C marketers but leaving B2B outfits largely unscathed...