• Pearlfinders US

    Pearlfinders covers the Wall Street Journal, New York Times, and all the essential North American trade press for new business opportunties too.

    Try our U.S. product for free

  • Pearlfinders Special Research

    In our latest quarterly Special Research Report, we investigate marketing plans for 2010 at global, national and regional fast-food chains. This report includes interviews with marketers at McDonald's, KFC, Quiznos and Panera Bread.

    Read now

How we do it

Our team spends many hours each day carefully filtering the press. We identify the relevant decision-makers, then contact them to ask the questions you need answered to inform your activity in response.
Our impartial stance plus our experience and technique, means we obtain unrivalled access to US brand decision-makers (3,000+ interviews a year). Our knowledge of best practice with proactive new business, means we guide you in the right direction to exploit each opportunity.
Look at other products in this market and you’ll either get press cuttings, ‘interviews’ with company spokespersons passed off as ‘new business intelligence’, or you'll see a lower quantity and quality of delivery. As any experienced business developer will tell you, it’s only access to real decision-makers and then knowing how to engage with them that drives effective new business outreach.

In conversation with real decision-makers we find out:

  • Who else is involved with the decision-making process and for which brands/divisions?
  • What pressures or challenges prompt them to change or add to agency arrangements?
  • What kind of budget is available for marketing services and how will this evolve?
  • What decision-makers look for personally in an agency - including tone of approach, case studies, reputation in the marketplace, style of collateral/DM, awards etc.?
  • Whether the company is receptive to hearing from smaller agencies, traditionalists, innovators, specialists, generalists or those outside the geographical region?
  • What are the company’s strategic priorities – i.e. to increase brand awareness in a particular demographic, launching new products, expansion into a new territory, acquire, retain, up-sell, cross-sell etc.? 

And when a new decision-maker comes on board: -

  • If the person's appointment/promotion will have any immediate or long-term effect on current agency arrangements?
  • Their business objectives ahead – what their particular focus will be and what channels are likely to be most relevant?
  • The best way for agencies to get in touch

In short, all the information you need to pick up the phone or write a letter or email – and proactively begin winning the business.