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Apparel business highlights interest in activating omnichannel experiential programs through live-streaming

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  • Fortune 500 business looks to build its digital presence
  • PR Manager talks brand loyalty
  • Manufacturer updates on marketing challenges
  • CPG brand targets mass-market audiences
  • Apparel group reveals marketing preferences

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  • Number of Asian brands seeking PR support jumps 192 percent
    More than 200 brands across Asia advised Pearlfinders, a proprietary business information provider, that they will increase external PR investment in 2015.
  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.

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