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Today's Reports

Financial services brand gives intel on approach to social, sponsorship & advertising

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  • Tire brand discusses sponsorship activation
  • Digital marketer discusses personalization plans
  • CPG giant advises on agency review timescales
  • Homewares brand outlines approach to pack design
  • Comms VP advises on social media plans

Latest Briefings

  • How is multicultural strategy evolving for the biggest media spenders?
  • Targeting Generations Y&Z in the QSR sector
  • Brand identity and messaging in the professional services sector
  • Engaging health-conscious shoppers online

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  • Number of Asian brands seeking PR support jumps 192 percent
    More than 200 brands across Asia advised Pearlfinders, a proprietary business information provider, that they will increase external PR investment in 2015.
  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.

Latest Reuters Business News

  • UPDATE 1-Brazil auto output stagnates in February, sales tumble
  • UPDATE 1-SNC-Lavalin boosts dividend, but profit outlook below estimates
  • REFILE-Canada's Bombardier postpones investor day as new CEO settles in
  • UPDATE 1-UniCredit, Intesa, KKR to launch loan vehicle in weeks - sources
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