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Marketing Director at sports equipment supplier offers insight into brand values and agency preferences

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  • Creative Director discusses global brand challenges
  • Apparel brand gives intel on positioning & events strategy
  • Growing brand appoints VP to lead global marketing
  • Financial services group discusses digital priorities
  • Publisher advises on role of agencies for product launches

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  • Are CPG and personal care brands effectively targeting female audiences?
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  • How alcoholic beverage brands use creative content
  • CSR strategy and reporting at Fortune 500 companies

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  • Nonprofits slash spending on PR agency help
    Agencies looking to bolster their client list should notice this shift, considering how their experience is now appealing to brands seeking to embrace ethical and charitable messaging at the core of their brand identity.
  • Is F-commerce a Flop? Why Retailers Aren't Sold on Facebook
    Marketers are returning to the core uses of social media, according to The Pearlfinders Index - Q1 2012. The results of their interviews show that awareness, monitoring, and engagement are currently the top uses for Facebook.

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