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Digital marketer at car rental giant discusses recent efforts to engage younger drivers

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  • Restaurant group updates on agency roster
  • Retailer advises on prospecting following online campaign
  • Produce distributor discusses design setup
  • Comms EVP at property company outlines content strategy
  • Destination DC names VP, Marketing & Communications

Latest Briefings

  • Audience segmentation in the hotel industry
  • PR challenges in the technology sector
  • The future of casino marketing
  • Trends in video game marketing

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  • Business and the Olympics: Will it Leave a Legacy for Companies to Embrace?
    Pearlfinders MD Anthony Cooper discusses the opportunities and challenges the Olympics presents for HR directors, CMOs, CFOs and CIOs.
  • Is F-commerce a Flop? Why Retailers Aren't Sold on Facebook
    Marketers are returning to the core uses of social media, according to The Pearlfinders Index - Q1 2012. The results of their interviews show that awareness, monitoring, and engagement are currently the top uses for Facebook.

Latest Reuters Business News

  • Investment firms sue exchanges in dispute on improper fee charges
  • America's Cup makes changes to improve safety following death
  • Samsung says fast-selling Galaxy S4 sales hit 10 mln
  • U.S. industry touts 'drone' promise as public debate flares
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