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Drinks brand highlights interest in social media concepts to drive fan engagement at events

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  • Pharma brand notes growing role of video content
  • QSR chain outlines plans to review agency setup in 2015
  • Hotel brand outlines role of golf sponsorship
  • Pharma company names new decision-makers
  • Apparel giant announces leadership shifts

Latest Briefings

  • Winning over procurement at top brands (Part 2)
  • Trends in agricultural marketing
  • Winning over procurement at top brands (Part 1)
  • Brands at SXSW 2014

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  • Nonprofits slash spending on PR agency help
    Agencies looking to bolster their client list should notice this shift, considering how their experience is now appealing to brands seeking to embrace ethical and charitable messaging at the core of their brand identity.
  • Is F-commerce a Flop? Why Retailers Aren't Sold on Facebook
    Marketers are returning to the core uses of social media, according to The Pearlfinders Index - Q1 2012. The results of their interviews show that awareness, monitoring, and engagement are currently the top uses for Facebook.

Latest Reuters Business News

  • MOVES- Cantor Fitzgerald, Bank of America, AMP Capital
  • GLOBAL MARKETS-Share rally peters out, euro lifted by PMI boost
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  • PRESS DIGEST- Canada- April 23
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