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Global fashion brand plans greater integration of social and digital to drive ecommerce

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  • New CMO at software firm
  • University aims to engage stakeholders
  • QSR concept prioritizes local community engagement
  • Luxury brand highlights global relationships
  • Distribution company plans trade-focused events

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  • The impact of Apple’s new products on the auto sector
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  • Nonprofits slash spending on PR agency help
    Agencies looking to bolster their client list should notice this shift, considering how their experience is now appealing to brands seeking to embrace ethical and charitable messaging at the core of their brand identity.
  • Is F-commerce a Flop? Why Retailers Aren't Sold on Facebook
    Marketers are returning to the core uses of social media, according to The Pearlfinders Index - Q1 2012. The results of their interviews show that awareness, monitoring, and engagement are currently the top uses for Facebook.

Latest Reuters Business News

  • Blackstone Group seeks to raise $16 bln for its latest fund -WSJ
  • Allergan, suitors agree to hold special shareholder meeting on Dec. 18
  • UPDATE 1-Quake strikes northeast of Tokyo, no reports of serious damage
  • PRESS DIGEST- New York Times business news - Sept 16
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