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Interactive Marketing Manager highlights importance of direct response in its direct-to-consumer marketing mix

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  • Restaurant franchise points out national awareness challenges
  • Hotels group targets HNWIs
  • Brand discusses evolving use of social
  • Global CPG brand plans US expansion
  • PR Manager invests in content marketing

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  • Social media and community engagement strategies at insurance and healthcare brands
  • Getting shopper marketing right
  • Packaging design trends in the beauty and personal care sector
  • Helping brands engage sports fans via PR

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  • Number of Asian brands seeking PR support jumps 192 percent
    More than 200 brands across Asia advised Pearlfinders, a proprietary business information provider, that they will increase external PR investment in 2015.
  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.

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