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Golf accessories retailer advises on industry-wide shifts to non-traditional PR and content production

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  • University offers insight on standing out during RFP process
  • Brewer discusses packaging innovation and design
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  • Number of Asian brands seeking PR support jumps 192 percent
    More than 200 brands across Asia advised Pearlfinders, a proprietary business information provider, that they will increase external PR investment in 2015.
  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.

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