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Today's Reports

Automotive brand invests in online product communications to maintain its affinity with loyal followers

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  • Major retailer invests in updating its brand image
  • Global comms contact prefers small, nimble PR shops
  • Electronics business discusses trends in crisis comms
  • Retailer updates on digital priorities amid expansion effort
  • CPG brand targets multicultural male consumers

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  • Beyond the Millennials: influencing Generation Z
  • Winning work with Fortune 500 companies
  • Encouraging charitable giving among millennials
  • Marketing to an aging population

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  • Number of Asian brands seeking PR support jumps 192 percent
    More than 200 brands across Asia advised Pearlfinders, a proprietary business information provider, that they will increase external PR investment in 2015.
  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.

Latest Reuters Business News

  • Fiat Chrysler U.S. sales rise 8 pct on strong Jeep sales
  • UPDATE 1-Constellation's profit beats Street; buys Meiomi wine brand
  • Fiat Chrysler unveils $280 mln investment in Indian Jeep production
  • BRIEF-Shaanxi J&R Fire Protection to acquire 5.5 pct stake in CNinsure


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