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Watch brand advises on approach to sponsorship and events for new product launches

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  • CPG giant discusses global agency procurement
  • Leisure attraction highlights importance of social media
  • Manufacturer advises on agency preferences
  • Financial brand outlines expansion plans
  • Produce company names new Marketing VP

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  • How are America's brand marketers ensuring their products stand out on-shelf?
  • How are America’s colleges balancing digital and traditional student outreach?
  • Corporate comms objectives in the financial services industry
  • How are America's restaurant giants segmenting and targeting family audiences?

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  • Blog: Rise of the Maths Men
    Following Martin Sorrell's keynote at Ad:Tech, Mike Thorne asks what agencies can do to accommodate brands' appetite for "maths men"
  • Channel big data pitch must be specific
    Pearlfinders talks to Microscope about the importance of clarity and ROI when pitching big data to senior decision-makers.

Latest Reuters Business News

  • UPDATE 1-China's Xi preaches diversification in gambling hub Macau
  • WRAPUP 9-Obama vows U.S. response to N.Korea over Sony cyberattack
  • Three air-bag accidents at Boeing plant lead to extra safety measures
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