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Digital marketer considers digital automation solutions as part of efforts to develop customized content

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  • FMCG giant outlines role of agencies for promotional events
  • Mountain bike brand appoints senior marketers
  • Director of SEO advises on agency preferences
  • Snack company discusses 2015 sponsorship plans
  • Manufacturer outlines US expansion ambitions

Latest Briefings

  • Experiential & digital activation plans at the nation’s festival sponsors
  • Communicating a lifestyle brand positioning in-store
  • Are CPG and personal care brands effectively targeting female audiences?
  • Digital strategy and UX for B2B brands

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  • Nonprofits slash spending on PR agency help
    Agencies looking to bolster their client list should notice this shift, considering how their experience is now appealing to brands seeking to embrace ethical and charitable messaging at the core of their brand identity.
  • Is F-commerce a Flop? Why Retailers Aren't Sold on Facebook
    Marketers are returning to the core uses of social media, according to The Pearlfinders Index - Q1 2012. The results of their interviews show that awareness, monitoring, and engagement are currently the top uses for Facebook.

Latest Reuters Business News

  • UPDATE 1-Lieutenant Colonel Zida says taking power in Burkina Faso
  • Lieutenant Colonel Zida says taking power in Burkina Faso - radio
  • UPDATE 1-J.P. Morgan found hackers through breach of corporate event website -media
  • UPDATE 6-Protests force out Burkina president, soldiers vie for power
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