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Decision-maker at food group highlights interest in understanding coffee consumption trends

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  • Floor care brand aims to build US market share
  • Sports association aims to reverse decline in participation
  • CSR contact discusses employee engagement
  • Airport authority advises on AOR review timescales
  • Charity highlights ongoing digital comms push

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  • CSR strategy and reporting at Fortune 500 companies
  • Trade marcoms in the food and beverages space
  • The impact of Apple’s new products on the auto sector
  • Loyalty for travel brands

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  • Nonprofits slash spending on PR agency help
    Agencies looking to bolster their client list should notice this shift, considering how their experience is now appealing to brands seeking to embrace ethical and charitable messaging at the core of their brand identity.
  • Is F-commerce a Flop? Why Retailers Aren't Sold on Facebook
    Marketers are returning to the core uses of social media, according to The Pearlfinders Index - Q1 2012. The results of their interviews show that awareness, monitoring, and engagement are currently the top uses for Facebook.

Latest Reuters Business News

  • UPDATE 1-Moody's could wait until 2016 to decide on Brazil rating
  • WRAPUP 1-U.S. consumer confidence, home prices show weakness
  • UPDATE 1-Pimco ETF sees nearly $550 mln in outflows in two days
  • Prelim. approval for $590.5 mln U.S. buyout collusion settlement


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