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Today's Reports

Airline highlights importance of employee & community engagement in sponsorship activation

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  • CPG giant discusses shopper marketing plans
  • Growing footwear brand outlines its five year plan
  • Restaurant chain targets soccer moms and millennials
  • Arts institution develops its accessibility message
  • Retailer offers best practice guidance for PR shops

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  • How is multicultural strategy evolving for the biggest media spenders?
  • Targeting Generations Y&Z in the QSR sector
  • Brand identity and messaging in the professional services sector
  • Engaging health-conscious shoppers online

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  • Number of Asian brands seeking PR support jumps 192 percent
    More than 200 brands across Asia advised Pearlfinders, a proprietary business information provider, that they will increase external PR investment in 2015.
  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.

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