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CPG company discusses efforts to engage millennials through social and influencer comms

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  • Produce giant outlines need for digitally-led campaigns
  • Auto brand updates on North American comms setup
  • Watch marketer discusses brand storytelling
  • Publisher outlines recent digital investments
  • Tourist board updates on agency relationships

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  • Navigating procurement pathways at America’s biggest ad spenders
  • How are retailers tackling cart abandonment and investing in retargeting?
  • Acquisition versus retention for US telecoms providers
  • How are hotel brands communicating a lifestyle offering?

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  • Number of Asian brands seeking PR support jumps 192 percent
    More than 200 brands across Asia advised Pearlfinders, a proprietary business information provider, that they will increase external PR investment in 2015.
  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.

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