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Mass market clothing brand aims to reach female purchasing decision-makers on- and offline

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  • Challenger brand plans to boost its profile via sponsorship
  • Accounting firm reviews its national PR support
  • Mall develops creative to represent its diverse offering
  • Tourism board advises on its marketing mix
  • Global hotel business on lookout for new agency talent

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  • Number of Asian brands seeking PR support jumps 192 percent
    More than 200 brands across Asia advised Pearlfinders, a proprietary business information provider, that they will increase external PR investment in 2015.
  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.

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