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Marketer at regional retailer outlines aim to challenge mainstream grocery retail competitors

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  • QSR marketer highlights focus on franchise marketing
  • Water brand discusses plans for events
  • Dairy co-op promotes CFO to President
  • IT company appoints CMO to support expansion
  • Ducati North America appoints new PR Manager

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  • Opportunities with the fastest-growing companies in America
  • Advertising challenges in the non-profit sector
  • Meeting customer expectations in the QSR sector
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  • Nonprofits slash spending on PR agency help
    Agencies looking to bolster their client list should notice this shift, considering how their experience is now appealing to brands seeking to embrace ethical and charitable messaging at the core of their brand identity.
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    Marketers are returning to the core uses of social media, according to The Pearlfinders Index - Q1 2012. The results of their interviews show that awareness, monitoring, and engagement are currently the top uses for Facebook.

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