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Social Marketer provides insights into influencer priorities following record sales figures

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  • New CMO at software firm
  • Financial brand plans IPO
  • Beverage brand advises on female-led target audiences
  • Hotel brand aims to promote itself as a convention destination
  • Apparel brand profiles international marcoms objectives

Latest Briefings

  • The impact of Apple’s new products on the auto sector
  • Customer loyalty for travel and hotel brands
  • Opportunities with the fastest-growing companies in America
  • Advertising challenges in the non-profit sector

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  • Nonprofits slash spending on PR agency help
    Agencies looking to bolster their client list should notice this shift, considering how their experience is now appealing to brands seeking to embrace ethical and charitable messaging at the core of their brand identity.
  • Is F-commerce a Flop? Why Retailers Aren't Sold on Facebook
    Marketers are returning to the core uses of social media, according to The Pearlfinders Index - Q1 2012. The results of their interviews show that awareness, monitoring, and engagement are currently the top uses for Facebook.

Latest Reuters Business News

  • U.S. Steel's Canadian unit to file for creditor protection
  • REFILE-N.Y. court asked to freeze Turkish family's assets in UAE bank
  • PRESS DIGEST- Financial Times - Sept 17
  • PRESS DIGEST- British Business - Sept 17


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