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Today's Reports

Craft brewer discusses future projects aimed at communicating its brand story and challenger positioning

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  • Book retailer highlights in-store advertising focus
  • Renewable energy company prioritizes trade show presence
  • Museum describes preferences for creative specialists
  • International charity looks at role of direct marketing
  • Utilities company aims to maximize media presence

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  • Eliminating marketing procurement: a one-off or the start of a trend?
  • Activating major sports partnerships
  • Outdoors & adventure products: performance goods or lifestyle brands?
  • Helping heritage brands stay current

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  • Number of Asian brands seeking PR support jumps 192 percent
    More than 200 brands across Asia advised Pearlfinders, a proprietary business information provider, that they will increase external PR investment in 2015.
  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.

Latest Reuters Business News

  • Facebook makes paid time off for baby leave a global benefit
  • Mexico's Pemex posts higher crude output, exports in October
  • Digital toy maker VTech says customer data stolen in breach
  • UPDATE 1-Stock funds attract $2.9 bln in latest week - Lipper


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