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Car brand describes long-term objectives for luxury market positioning and overall reliance on agencies

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  • Challenger brand aims to be a global innovator
  • Global law firm prefers a low-key PR approach
  • Media company plans to widen its reach using social
  • Retail company looks for strategic input from agencies
  • Insurance provider prioritizes creative digital expertise

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  • Number of Asian brands seeking PR support jumps 192 percent
    More than 200 brands across Asia advised Pearlfinders, a proprietary business information provider, that they will increase external PR investment in 2015.
  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.

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