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Candy brand needs to build mass-audience awareness via high quality media coverage, social

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  • Pharma brand describes evolving approach to agency selection
  • Brand targets digital content development
  • Tech business gives intel on launch of new range
  • Fashion brand plans US expansion
  • Software company outlines growth strategy

Latest Briefings

  • Advertising challenges in the non-profit sector
  • Meeting customer expectations in the QSR sector
  • Direct marketing trends
  • Marketing to fitness enthusiasts

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  • Nonprofits slash spending on PR agency help
    Agencies looking to bolster their client list should notice this shift, considering how their experience is now appealing to brands seeking to embrace ethical and charitable messaging at the core of their brand identity.
  • Is F-commerce a Flop? Why Retailers Aren't Sold on Facebook
    Marketers are returning to the core uses of social media, according to The Pearlfinders Index - Q1 2012. The results of their interviews show that awareness, monitoring, and engagement are currently the top uses for Facebook.

Latest Reuters Business News

  • CANADA STOCKS-TSX little changed as investors eye Fed, Ukraine
  • US STOCKS SNAPSHOT-Wall St opens flat ahead of Yellen
  • Deals of the day- KT Rental, Vodafone, Dynegy, Peregrine Semiconductor
  • REFILE-UPDATE 1-Russia keeps up pressure on McDonald's with new sanitary inspections
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