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National bakery prioritizes customer acquisition by investing in search and affiliate marketing shops

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  • Tourism office predicts social marketing investment
  • Fortune 500 utilities company considers digital creds
  • Tech business focuses on raising product awareness
  • University discusses interest in interactive content
  • Toy brand gives an overview of its planning schedule

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  • Number of Asian brands seeking PR support jumps 192 percent
    More than 200 brands across Asia advised Pearlfinders, a proprietary business information provider, that they will increase external PR investment in 2015.
  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.

Latest Reuters Business News

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