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Today's Reports

West Coast CPG product highlights its challenger brand positioning and conveys plans for national expansion

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  • Tech company seeks out increased US market share
  • Comms Director prioritizes trade audience outreach
  • Travel industry player targets international demographics
  • CPG food brand gives overview of its marketing mix
  • Financial services company discusses its media presence

Latest Briefings

  • Developing an omnichannel grocery shopping experience
  • How are clothing brands conveying their uniqueness in an overcrowded marketplace?
  • Digital priorities for marketers in the automotive industry
  • Building CPG brand loyalty with digital tools

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  • Number of Asian brands seeking PR support jumps 192 percent
    More than 200 brands across Asia advised Pearlfinders, a proprietary business information provider, that they will increase external PR investment in 2015.
  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.

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