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CPG brand gives intel on shopper marketing objectives and outsourcing plans

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  • Financial company considers PR agency support
  • New decision-maker advises PR agency preferences
  • Professional services firm outlines brand challenges
  • Membership association names new Marketing Director
  • Apparel brand discusses role of events sponsorship

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  • Nonprofits slash spending on PR agency help
    Agencies looking to bolster their client list should notice this shift, considering how their experience is now appealing to brands seeking to embrace ethical and charitable messaging at the core of their brand identity.
  • Is F-commerce a Flop? Why Retailers Aren't Sold on Facebook
    Marketers are returning to the core uses of social media, according to The Pearlfinders Index - Q1 2012. The results of their interviews show that awareness, monitoring, and engagement are currently the top uses for Facebook.

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