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New decision-maker at professional services firm offers intel on agency preferences

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  • Decision-maker gives intel on content strategy
  • High-end appliance brand advises on positioning
  • B2B marketer offers insight on expansion ambitions
  • Drinks brand discusses international target markets
  • Financial services firm appoints global decision-maker

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  • Home appliance and fixtures brands targeting the over-50s
  • Engaging the affluent traveler
  • Enhancing the customer experience through store design
  • Targeting and messaging for premium wine & spirits brands

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  • Nonprofits slash spending on PR agency help
    Agencies looking to bolster their client list should notice this shift, considering how their experience is now appealing to brands seeking to embrace ethical and charitable messaging at the core of their brand identity.
  • Is F-commerce a Flop? Why Retailers Aren't Sold on Facebook
    Marketers are returning to the core uses of social media, according to The Pearlfinders Index - Q1 2012. The results of their interviews show that awareness, monitoring, and engagement are currently the top uses for Facebook.

Latest Reuters Business News

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