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Retail destination ramps up digital media efforts and advises on building relationships at industry events

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  • Tire company boosts digital footprint in order to broaden reach
  • Fast-growing drinks brand guides future agency proposals
  • Procurement contact at global CPG company details preferences
  • Construction company prioritizes its content-driven online presence
  • Jewelry brand advises on considerations for PR agencies

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  • How are clothing brands conveying their uniqueness in an overcrowded marketplace?
  • Digital priorities for marketers in the automotive industry
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  • Number of Asian brands seeking PR support jumps 192 percent
    More than 200 brands across Asia advised Pearlfinders, a proprietary business information provider, that they will increase external PR investment in 2015.
  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.

Latest Reuters Business News

  • UPDATE 3-VW's Piech, defeated at last, resigns as chairman
  • Abercrombie & Fitch to ditch 'sexualized marketing' -Washington Post
  • Up to 150,000 Bangladesh workers lost jobs after Rana Plaza safety overhaul
  • Volkswagen Chairman Piech resigns amid leadership crisis
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