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Travel brand offers insights into its balance of print & digital DM to engage older travelers

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  • FMCG giant gives intel on new product launches
  • Tourist attraction advises on PR challenges
  • Paint brand outlines approach to print and digital media
  • Transport company plans to invest in SEO
  • Shopping destination targets the tourism market

Latest Briefings

  • Brands at CES 2015
  • CPG packaging trends: Household brands
  • Digital marketing, user experience & social media innovations at American travel brands
  • How are America's brand marketers ensuring their products stand out on-shelf?

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  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.
  • 54% rise in UK brands seeking 2015 experiential support
    Pearlfinders Editor Mike Thorne discusses the positive implications of The Pearlfinders Global Index 2015 for experiential agencies.

Latest Reuters Business News

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  • UPDATE 1-Google to change privacy policy after investigation by UK data watchdog
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