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Casino resort promotes senior marketers to lead shift in strategy, advises on group decision-making pathways

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  • Sports franchise describes ongoing fan recruitment ambitions
  • Security products brand gives intel on NPD
  • Sports recovery brand targets mass market expansion
  • Financial group expands government relations team
  • Singapore-based financial firm plans US expansion

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  • CSR strategy and reporting at Fortune 500 companies
  • Trade marcoms in the food and beverages space
  • The impact of Apple’s new products on the auto sector
  • Loyalty for travel brands

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  • Nonprofits slash spending on PR agency help
    Agencies looking to bolster their client list should notice this shift, considering how their experience is now appealing to brands seeking to embrace ethical and charitable messaging at the core of their brand identity.
  • Is F-commerce a Flop? Why Retailers Aren't Sold on Facebook
    Marketers are returning to the core uses of social media, according to The Pearlfinders Index - Q1 2012. The results of their interviews show that awareness, monitoring, and engagement are currently the top uses for Facebook.

Latest Reuters Business News

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