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Premium bicycle brand challenges agencies to demonstrate category-specific expertise

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  • Food company ramps up digital marketing spend
  • Vacation rental brand outlines acquisition objectives
  • Drinks company gives intel on efforts to modernize the brand
  • Retailer advises on approach to market research and events
  • Apparel brand profiles decision-making setup

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  • How is multicultural strategy evolving for the biggest media spenders?
  • Targeting Generations Y&Z in the QSR sector
  • Brand identity and messaging in the professional services sector
  • Engaging health-conscious shoppers online

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  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.
  • 54% rise in UK brands seeking 2015 experiential support
    Pearlfinders Editor Mike Thorne discusses the positive implications of The Pearlfinders Global Index 2015 for experiential agencies.

Latest Reuters Business News

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  • MOVES-JPMorgan names global head for investment services to hedge funds -WSJ
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