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FMCG giant outlines shifts in approach to agency procurement in line with corporate growth strategy

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  • Luxury brand names new PR decision-maker
  • B2B marketer outlines digital priorities for 2015
  • Car marque discusses local PR strategy
  • Department store outlines approach to seasonal campaigns
  • Car rental firm discusses latest ad campaign

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  • Nonprofits slash spending on PR agency help
    Agencies looking to bolster their client list should notice this shift, considering how their experience is now appealing to brands seeking to embrace ethical and charitable messaging at the core of their brand identity.
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    Marketers are returning to the core uses of social media, according to The Pearlfinders Index - Q1 2012. The results of their interviews show that awareness, monitoring, and engagement are currently the top uses for Facebook.

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