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Tech brand discusses objectives to build consumer presence among youth, multicultural audiences

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  • Bank focuses on interactive messaging
  • Pharma business considers video content investment
  • Fashion business talks events
  • IT brand discusses balance between video content and traditional PR
  • Retailer invests in CSR

Latest Briefings

  • Winning over procurement at top brands (Part 2)
  • Trends in agricultural marketing
  • Winning over procurement at top brands (Part 1)
  • Brands at SXSW 2014

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  • Nonprofits slash spending on PR agency help
    Agencies looking to bolster their client list should notice this shift, considering how their experience is now appealing to brands seeking to embrace ethical and charitable messaging at the core of their brand identity.
  • Is F-commerce a Flop? Why Retailers Aren't Sold on Facebook
    Marketers are returning to the core uses of social media, according to The Pearlfinders Index - Q1 2012. The results of their interviews show that awareness, monitoring, and engagement are currently the top uses for Facebook.

Latest Reuters Business News

  • Soros Asia hedge fund spin-out hires ex-Goldman exec as CFO
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