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Today's Reports

Brand targets millennial audiences and looks to strengthen its fast-casual positioning

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  • Auto group highlights PR challenges
  • Pharma brand looks to drive patient retention
  • Logistics group highlights brand challenges
  • Association aims to educate consumer audiences
  • Real estate business hires new marketing VP

Latest Briefings

  • Trade marcoms in the food and beverages space
  • The impact of Apple’s new products on the auto sector
  • Customer loyalty for travel and hotel brands
  • Opportunities with the fastest-growing companies in America

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  • Nonprofits slash spending on PR agency help
    Agencies looking to bolster their client list should notice this shift, considering how their experience is now appealing to brands seeking to embrace ethical and charitable messaging at the core of their brand identity.
  • Is F-commerce a Flop? Why Retailers Aren't Sold on Facebook
    Marketers are returning to the core uses of social media, according to The Pearlfinders Index - Q1 2012. The results of their interviews show that awareness, monitoring, and engagement are currently the top uses for Facebook.

Latest Reuters Business News

  • Four Tesco employees go on leave over accounting issue-source
  • European shares fall, Tesco slumps after overstating profit
  • UPDATE 2-Ultrasonic CEO resurfaces in China, denies taking money
  • BRIEF-Sulzer shares fall after ends talks with Dresser Rand
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