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Marketing Director at truck maker gives intel on approach to events & customer loyalty objectives

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  • Apparel brand outlines shift in global strategy
  • CPG brand discusses role of digital and mobile
  • Investor Relations contact gives intel on agency setup
  • Financial services firm outlines US expansion
  • Healthcare company expands with latest acquisition

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  • Home appliance and fixtures brands targeting the over-50s
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  • Nonprofits slash spending on PR agency help
    Agencies looking to bolster their client list should notice this shift, considering how their experience is now appealing to brands seeking to embrace ethical and charitable messaging at the core of their brand identity.
  • Is F-commerce a Flop? Why Retailers Aren't Sold on Facebook
    Marketers are returning to the core uses of social media, according to The Pearlfinders Index - Q1 2012. The results of their interviews show that awareness, monitoring, and engagement are currently the top uses for Facebook.

Latest Reuters Business News

  • UPDATE 3-Factory blast in eastern China kills at least 65
  • UPDATE 1-U.S. Congress approves $225 million for Israeli 'Iron Dome' system
  • U.S. FDA says 'stands ready' to work with companies developing Ebola drugs
  • RPT-Despite warnings, computers still vulnerable to hackers of start-up codes
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