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Apparel retailer discusses gap for enhanced PR support around new store openings nationwide

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  • Petroleum supplier invests in reputation building
  • Bar and restaurant chain advises on social media prospecting
  • Health supplements business revamps digital strategy
  • Spirits brand specifies comms agency preferences
  • Electronics brand discusses international expansion

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  • Number of Asian brands seeking PR support jumps 192 percent
    More than 200 brands across Asia advised Pearlfinders, a proprietary business information provider, that they will increase external PR investment in 2015.
  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.

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