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Leading telecoms company utilizes agencies in efforts to engage growing multicultural segments

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  • Global café chain looks to invest in its US footprint
  • Agricultural products brand discusses research topics
  • Construction company aims to reinforce local positioning
  • Grocery retailer pinpoints marketplace challenges
  • University guides PR and creative agency proposals

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  • Number of Asian brands seeking PR support jumps 192 percent
    More than 200 brands across Asia advised Pearlfinders, a proprietary business information provider, that they will increase external PR investment in 2015.
  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.

Latest Reuters Business News

  • Canada to limit wholesale wireless rates charged by big firms
  • Online lender LendingClub loss narrows as transaction fees jump
  • Hormel unit Jennie-O lays off employees due to bird flu in poultry
  • Dearth of Brazil savings imperils mortgage lending -Fitch
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