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Today's Reports

Home appliance brand invests in digital and in-store research to enhance premium product portfolio

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  • Movie theater chain advises on regional marketing split
  • Luxury apparel brand updates on increasingly digitized PR efforts
  • Retailer highlights drive for customer loyalty
  • Family leisure brand gives intel on company restructuring
  • Sports brand plans to reposition product marcoms

Latest Briefings

  • Capitalizing on healthy eating and snacking trends through NPD
  • International employer branding at the Fortune 1000
  • Deepening customer engagement through content marketing
  • Customer segmentation and targeting in the leisure sector

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  • Number of Asian brands seeking PR support jumps 192 percent
    More than 200 brands across Asia advised Pearlfinders, a proprietary business information provider, that they will increase external PR investment in 2015.
  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.

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