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National charity names new Chief Marketing Officer, advises on awareness objectives

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  • CPG marketer advises on plans for CRM
  • Car sharing brand gives intel on US expansion
  • Sports franchise gives intel on PR setup
  • Watch brand advises on global positioning
  • Luxury resort brand promotes senior marketer

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  • Nonprofits slash spending on PR agency help
    Agencies looking to bolster their client list should notice this shift, considering how their experience is now appealing to brands seeking to embrace ethical and charitable messaging at the core of their brand identity.
  • Is F-commerce a Flop? Why Retailers Aren't Sold on Facebook
    Marketers are returning to the core uses of social media, according to The Pearlfinders Index - Q1 2012. The results of their interviews show that awareness, monitoring, and engagement are currently the top uses for Facebook.

Latest Reuters Business News

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