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Marketer at financial services company gives insights on data segmentation strategy

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  • Consumer electronics brand discusses NPD, PR & digital
  • Manufacturer gives intel on B2B comms strategy
  • Inman Family Wines names Marketing Director
  • IT company discusses social media use
  • Drinks giant appoints new PR Director

Latest Briefings

  • Audience segmentation in the hotel industry
  • PR challenges in the technology sector
  • The future of casino marketing
  • Trends in video game marketing

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  • Business and the Olympics: Will it Leave a Legacy for Companies to Embrace?
    Pearlfinders MD Anthony Cooper discusses the opportunities and challenges the Olympics presents for HR directors, CMOs, CFOs and CIOs.
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    Marketers are returning to the core uses of social media, according to The Pearlfinders Index - Q1 2012. The results of their interviews show that awareness, monitoring, and engagement are currently the top uses for Facebook.

Latest Reuters Business News

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