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Snack brand seeks to boost mass market awareness through events and sponsorships

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  • Pharma company aims to keep abreast of social media trends
  • Agricultural giant invests in brand campaigns
  • Growing hotel brand highlights role of social media
  • University prioritizes multichannel accessibility
  • Retailer advises on review timescales

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  • CPG packaging trends: Household brands
  • Digital marketing, user experience & social media innovations at American travel brands
  • How are America's brand marketers ensuring their products stand out on-shelf?

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  • 54% rise in UK brands seeking 2015 experiential support
    Pearlfinders Editor Mike Thorne discusses the positive implications of The Pearlfinders Global Index 2015 for experiential agencies.
  • Blog: Rise of the Maths Men
    Following Martin Sorrell's keynote at Ad:Tech, Mike Thorne asks what agencies can do to accommodate brands' appetite for "maths men"

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  • UPDATE 5-After a bear hug, Obama gets down to business with Modi in India
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  • UPDATE 1-Union says U.S. refinery workers' contract talks moving slowly
  • UPDATE 4-U.S. airline flights land in Atlanta after bomb threats
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