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Today's Reports

Tire brand advises on global expansion ambitions, advertising and sponsorship strategy

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  • Financial brand discusses multicultural marketing
  • Lifestyle brand discusses aim to shift brand perceptions
  • Growing brand offers best practice guidance for agencies
  • Food group discusses digital and packaging design
  • Paint brand prioritizes inspirational creative content

Latest Briefings

  • CSR strategy and reporting at Fortune 500 companies
  • Trade marcoms in the food and beverages space
  • The impact of Apple’s new products on the auto sector
  • Loyalty for travel brands

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  • Nonprofits slash spending on PR agency help
    Agencies looking to bolster their client list should notice this shift, considering how their experience is now appealing to brands seeking to embrace ethical and charitable messaging at the core of their brand identity.
  • Is F-commerce a Flop? Why Retailers Aren't Sold on Facebook
    Marketers are returning to the core uses of social media, according to The Pearlfinders Index - Q1 2012. The results of their interviews show that awareness, monitoring, and engagement are currently the top uses for Facebook.

Latest Reuters Business News

  • U.S. delays plans to replace Healthcare.gov site host -WSJ
  • Oreos, broken lights, angry creditors: Detroit manager faced many pressures
  • UPDATE 1-Australia clears Expedia's $610 mln Wotif.com takeover
  • UPDATE 2-DirecTV keeps NFL Sunday Ticket in $1.5 bln a year deal
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