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Building materials company outlines challenge of engaging both trade and consumer audiences

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  • CPG brand gives intel on packaging design
  • Global brand discusses social following CMO hire
  • IT company names new US Marketing VP
  • Marketing VP advises on role of agencies in video production
  • Manufacturer seeks to raise US brand awareness

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  • Nonprofits slash spending on PR agency help
    Agencies looking to bolster their client list should notice this shift, considering how their experience is now appealing to brands seeking to embrace ethical and charitable messaging at the core of their brand identity.
  • Is F-commerce a Flop? Why Retailers Aren't Sold on Facebook
    Marketers are returning to the core uses of social media, according to The Pearlfinders Index - Q1 2012. The results of their interviews show that awareness, monitoring, and engagement are currently the top uses for Facebook.

Latest Reuters Business News

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