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Luxury jeweler specifies importance of thorough research in selecting appropriate media channels

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  • Specialty retailer discusses CRM programs
  • Health insurer aims to better communicate policy changes
  • Golf brand wants to understand media habits
  • Auto parts retailer discusses corporate changes
  • Utilities company aims to maximize media presence

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  • Number of Asian brands seeking PR support jumps 192 percent
    More than 200 brands across Asia advised Pearlfinders, a proprietary business information provider, that they will increase external PR investment in 2015.
  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.

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