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Marketer at drinks group gives intel on recent changes to agency setup following NPD

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  • Home appliance brand eyes global expansion
  • Transport company names new VP of Sales & Marketing
  • Home appliance brand eyes global expansion
  • Transport company names new VP of Sales & Marketing
  • Sportswear company outlines global plans

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  • Nonprofits slash spending on PR agency help
    Agencies looking to bolster their client list should notice this shift, considering how their experience is now appealing to brands seeking to embrace ethical and charitable messaging at the core of their brand identity.
  • Is F-commerce a Flop? Why Retailers Aren't Sold on Facebook
    Marketers are returning to the core uses of social media, according to The Pearlfinders Index - Q1 2012. The results of their interviews show that awareness, monitoring, and engagement are currently the top uses for Facebook.

Latest Reuters Business News

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