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Brewer gives intel on role of agencies following CEO and Marketing VP appointments

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  • CPG giant gives intel on approach to market research
  • Food company highlights increasingly integrated approach
  • Pharma company advises on agency setup
  • Retailer supports international expansion with sponsorship
  • Esurance names former Wells Fargo marketer as CMO

Latest Briefings

  • Winning over procurement at top brands (Part 2)
  • Trends in agricultural marketing
  • Winning over procurement at top brands (Part 1)
  • Brands at SXSW 2014

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  • Nonprofits slash spending on PR agency help
    Agencies looking to bolster their client list should notice this shift, considering how their experience is now appealing to brands seeking to embrace ethical and charitable messaging at the core of their brand identity.
  • Is F-commerce a Flop? Why Retailers Aren't Sold on Facebook
    Marketers are returning to the core uses of social media, according to The Pearlfinders Index - Q1 2012. The results of their interviews show that awareness, monitoring, and engagement are currently the top uses for Facebook.

Latest Reuters Business News

  • U.S. SEC proposes rules for security-based swap dealers
  • UPDATE 1-Illinois investigates Herbalife as federal, state probes grow
  • CORRECTED-UPDATE 1-Shares of Travelocity owner Sabre rise in debut
  • UPDATE 2-U.S. judge declines to order 'park it now' notices for GM cars
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