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Global automaker gives detailed guidance for putting forth agency proposals across its brand portfolio

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  • Architecture and engineering firm describes content focus
  • CPG brand discusses B2B and B2C marketing
  • Director of Communications advises on upcoming projects
  • Sneaker brand gives intel on global agency procurement
  • Global watch brand invests in high-end events

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  • Number of Asian brands seeking PR support jumps 192 percent
    More than 200 brands across Asia advised Pearlfinders, a proprietary business information provider, that they will increase external PR investment in 2015.
  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.

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