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Healthcare company gives intel on role of agencies for creative, app development & PR

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  • Drinks brand discusses global rollout of new campaign
  • B2B marketer highlights focus on trade shows
  • Real estate business advises on local marketing strategy
  • Dental brand outlines B2B & consumer marketing priorities
  • Tourism body highlights interest in emerging digital tools

Latest Briefings

  • How are America's restaurant giants segmenting and targeting family audiences?
  • Working with the world’s foremost luxury brands
  • What does big data mean to America’s largest B2B companies?
  • Experiential & digital activation plans at the nation’s festival sponsors

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  • Nonprofits slash spending on PR agency help
    Agencies looking to bolster their client list should notice this shift, considering how their experience is now appealing to brands seeking to embrace ethical and charitable messaging at the core of their brand identity.
  • Is F-commerce a Flop? Why Retailers Aren't Sold on Facebook
    Marketers are returning to the core uses of social media, according to The Pearlfinders Index - Q1 2012. The results of their interviews show that awareness, monitoring, and engagement are currently the top uses for Facebook.

Latest Reuters Business News

  • China's rate-cut likely to hurt banks, curb new loans to small borrowers
  • Gas explosion in London Hyatt hotel, five people hospitalised
  • Chrysler says it will speed up recall repairs for Jeep SUVs
  • Samsung files ITC complaint to block Nvidia chips from U.S. - Bloomberg
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