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Director at health products supplier highlights emphasis on web content to educate consumers

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  • Supermarket discusses customer development aims
  • Comms decision-maker advises on internal comms strategy
  • Growing restaurant chain prioritises social media
  • Sports company names new marketing decision-maker
  • Luxury brand advises on global decision-making setup

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  • How are America's restaurant giants segmenting and targeting family audiences?
  • Working with the world’s foremost luxury brands
  • What does big data mean to America’s largest B2B companies?
  • Experiential & digital activation plans at the nation’s festival sponsors

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  • Nonprofits slash spending on PR agency help
    Agencies looking to bolster their client list should notice this shift, considering how their experience is now appealing to brands seeking to embrace ethical and charitable messaging at the core of their brand identity.
  • Is F-commerce a Flop? Why Retailers Aren't Sold on Facebook
    Marketers are returning to the core uses of social media, according to The Pearlfinders Index - Q1 2012. The results of their interviews show that awareness, monitoring, and engagement are currently the top uses for Facebook.

Latest Reuters Business News

  • U.S. introduces menu-labeling standards for chain restaurants
  • UPDATE 1-CFTC tells CME Group to work more on 'spoofing' detection
  • PRESS DIGEST- Financial Times - Nov 25
  • S.Korea's S.M. Entertainment denies report of Alibaba stake buy


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