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Today's Reports

Marketer at high-end fashion brand discusses issues around brand positioning online

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  • Tourist attraction to reassess agency options
  • QSR chain advises on plans for domestic and overseas expansion
  • Decision-maker at global sports brand talks agency preferences
  • We discuss recent IPO with decision-maker at software brand
  • Tire brand appoints new VP for US comms

Latest Briefings

  • Recruitment agencies prioritize thought leadership, content and social media
  • CPG brands seek new ways to engage with US Hispanic consumers
  • Responsible food brands to tackle consumer awareness
  • Financial services marketers prioritize social strategy

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  • Where can PR make money?
    Which sectors provide the greatest opportunities for PR? And which PR services are most in demand? PR Moment discusses the findings of the latest Pearlfinders Index, and its implications for PR agencies.
  • Bricks & Mortar Brands Still Reluctant About Mobile Marketing
    Pearlfinders, a company that interviews senior marketers in the US and UK, found that companies that invest heavily in paid search advertising for desktop devices are still reluctant to invest heavily in mobile...

Latest Reuters Business News

  • UPDATE 2-Nokia says to cut 4,000 more jobs
  • UPDATE 1-British Airways, JAL plan joint business
  • UPDATE 1-TomTom moves into insurance for drivers
  • TEXT-Fitch rates UBS AG's Tier 2 subordinated nts 'BBB-(EXP)'
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