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New decision-maker at auto brand advises on plans for digital, outlines global marketing challenges

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  • Gaming brand seeks to innovate in events & digital
  • Tech brand revises marketing strategy, considers PR agency
  • QSR giant advises on internal comms priorities
  • Manufacturer advises on content challenges
  • B2B marketer outlines approach to media planning

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  • Are CPG and personal care brands effectively targeting female audiences?
  • Digital strategy and UX for B2B brands
  • How alcoholic beverage brands use creative content
  • CSR strategy and reporting at Fortune 500 companies

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  • Nonprofits slash spending on PR agency help
    Agencies looking to bolster their client list should notice this shift, considering how their experience is now appealing to brands seeking to embrace ethical and charitable messaging at the core of their brand identity.
  • Is F-commerce a Flop? Why Retailers Aren't Sold on Facebook
    Marketers are returning to the core uses of social media, according to The Pearlfinders Index - Q1 2012. The results of their interviews show that awareness, monitoring, and engagement are currently the top uses for Facebook.

Latest Reuters Business News

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