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Global procurement contact at CPG giant offers best practice guidance for building relationships

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  • Drinks company outlines shopper marketing challenges
  • Growing brand considers content marketing input
  • Travel company advises on plans for its new sub-brand
  • B2B marketer outlines agency preferences
  • Marketing VP offers prospecting guidance for CPG specialists

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  • Brands at CES 2015
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  • How are America's brand marketers ensuring their products stand out on-shelf?

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