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Global law firm advises on its agency review cycle and challenges balancing its reputation across industries

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  • Sports body targets increased popularity in the US
  • New nonprofit marketer updates on digital developments
  • Motor parts business evaluates its agency setup
  • Electricity provider pinpoints CSR communications challenges
  • Frozen food brand seeks new sports partnerships

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  • Number of Asian brands seeking PR support jumps 192 percent
    More than 200 brands across Asia advised Pearlfinders, a proprietary business information provider, that they will increase external PR investment in 2015.
  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.

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