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Today's Reports

CPG brand invests in targeted market research and focus groups to drive packaging redesign

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  • Retailer discusses Hispanic marketing
  • Food brand talks about target consumer
  • Airline expands its product offering
  • Brand notes details trade shows, conferences and PR
  • Technology healthcare provider expands product line

Latest Briefings

  • Specialization versus integration
  • Exploring interactive technology in exhibition design
  • Decision-maker moves in IT and technology
  • Packaging design

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  • Brands should have their social and data strategies in line
    According to data from Pearlfinders, the number of marketers that are considering the two has increased. 21.1% of brands that had identified customer data as a challenge were also reviewing social media, a number that increased from 16.9% in 2011.
  • Is F-commerce a Flop? Why Retailers Aren't Sold on Facebook
    Marketers are returning to the core uses of social media, according to The Pearlfinders Index - Q1 2012. The results of their interviews show that awareness, monitoring, and engagement are currently the top uses for Facebook.

Latest Reuters Business News

  • REFILE-GLOBAL MARKETS-Markets extend gains on value hunt, hopes for EU summit
  • Nikkei firms as investors sweep up laggards
  • CORRECTED-Ireland-bound Eaton is latest to end US corporate citizenship
  • ARM CEO says Europe crisis having little impact on its business
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