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Tourism organization gives intel on reported plans for a review of its international agency roster

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  • Drinks giant advises on media planning & buying setup
  • Ecommerce Director seeks to innovate in the apparel sector
  • National charity expands its multicultural strategy
  • CPG brand offers prospecting guidance
  • Retailer advises on expansion plans

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  • Number of Asian brands seeking PR support jumps 192 percent
    More than 200 brands across Asia advised Pearlfinders, a proprietary business information provider, that they will increase external PR investment in 2015.
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    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.

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