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Director of Insights at snack producer gives intel on approach to market research and agency preferences

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  • CPG brand advises on approach to promotions
  • Health benefits company names new Chief Strategy Officer
  • Tourism authority issues RFP for integrated services
  • Apparel brand continues international expansion
  • Frozen yogurt brand aims to engage families

Latest Briefings

  • Winning over procurement at top brands (Part 2)
  • Trends in agricultural marketing
  • Winning over procurement at top brands (Part 1)
  • Brands at SXSW 2014

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  • Nonprofits slash spending on PR agency help
    Agencies looking to bolster their client list should notice this shift, considering how their experience is now appealing to brands seeking to embrace ethical and charitable messaging at the core of their brand identity.
  • Is F-commerce a Flop? Why Retailers Aren't Sold on Facebook
    Marketers are returning to the core uses of social media, according to The Pearlfinders Index - Q1 2012. The results of their interviews show that awareness, monitoring, and engagement are currently the top uses for Facebook.

Latest Reuters Business News

  • GLOBAL MARKETS-Juicy Apple buoys shares, euro volatility sinks
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  • UPDATE 1-Spain's Applus to raise $1.5 bln after pricing Madrid IPO
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