• New business talent

    Does your company need to recruit excellent new business professionals, or are you looking to accelerate your own career? You should talk to Blossom. Blossom is a uniquely effective recruitment and training consultancy run by new business experts. For more information contact James Cudd.

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  • Outsourcing new business

    Are you interested in outsourcing new business prospecting to a better resourced, more strategic provider? Rainmaker Consulting is the UK's largest and most effective new business consultancy and is totally focused on results. For more information contact Charlotte Fletcher.

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New business briefings

We generate regular, topical new business briefings and viewpoints. Our Special Reports are created for prospecting purposes, giving you background and good reasons to contact specific areas of the market.

 

  • FIFA World Cup - Special Report

    (January 2010) As we start a new year, with sports fans awaiting a particular event in June, we’ve been researching all of the global sponsors of this summer’s FIFA World Cup.

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  • Fashion - Special Report

    (September 2009) September's international fashion weeks help drive marketing strategies for the coming retail season. This year saw the London event's 25th anniversary, with designers out in force...

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  • Intelligent New Business Survey 2009

    (July 2009) At Pearlfinders, we have always taken the approach that new business should be informed by the views and preferences of key decision-makers at your target companies – so we regularly undertake primary research within this audience.

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  • Political Parties- Special Report

    (June 2009)  Welcome to the second Pearlfinders special research report of the year, investigating the marketing plans of parties and politically-minded organisations, all gearing up for the General Election..

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  • Gaining a Toehold - Rainmaker Viewpoint

    (May 2009) Project-based approaches are increasingly popular strategies to gain inroads with clients. “Clients, such as Unilever, favour… offering a paid-for project and then extending the relationship to a retainer if suitably impressed with the output. This also cuts out the expense of pitching.” (Campaign 15/05/09). We have observed this in our client work too. But be warned. When a project brief comes your way, it’s likely the easiest, most lucrative work will have been snaffled up by incumbents – there may be unsavoury reasons why this brief is smouldering in your new client’s in-tray...

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  • Ski Resorts - Special Report

    (March 2009)  Welcome to the first Pearlfinders special research report of 2009, on the marketing plans of the top European and North American ski resorts....

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  • Fast Track 100 - Special Report

    Pearlfinders has exclusive research on the opportunities for marketing services companies with the top 40 in this year's Fast Track 100. We interview the decision-makers...

     

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  • CSR & Green Marketing - Special Report

    (August 2008)  We researched the CSR and green marketing initiatives of the 10 largest sustainable companies in the UK. How is the credit crunch changing things, and how are they promoting this new aspect of their business - we bring you insights from the decision-makers themselves...

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  • Thought Leadership - Rainmaker Viewpoint

    (December 2008) For successful new business outreach, it’s important to communicate how your company is both special and different. For this you need to set out your stall via taking a market position. Whereas it’s relatively straightforward to adopt a logical position, it’s a lot more difficult to own it in the minds of your decision-makers. In order to do this, you have to flesh-out your basis for adopting it, then energetically communicate it. This is where thought leadership comes in...

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  • The Search For An Objective Understanding - New Business Best Practice

    (June 2008)  Pearlfinders is a part of The Intelligent New Business Group, which undertook the first survey to try and understand best practice for proactive new business technique in 2002. To achieve objectivity, our 2008 survey interviewed senior brand decision-makers with questions supplied by you the agency community. It was presented in a series of seminars to 152 new business professionals in London in May & June 2008, from agencies including: AKQA, OgilvyOne, Leagas Delaney, Clark McKay & Walpole, The Future Foundation, Saatchi & Saatchi Healthcare, Iris, Sapient, LBi, ICLP, Publicis, OMD, Lambie-Nairn, Manning Selvage & Lee, Seymour Powell, Jack Morton, Cohn & Wolfe, CDP, Identica, Proximity, Universal McCann and Design Bridge.

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43 documents total