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French apparel brand celebrates motorsport heritage to support global expansion

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  • FMCG brand discusses experiential strategy
  • Former motorsport sponsor discusses marketing focus
  • Travel company updates on 2012 sponsorship plans
  • Private Bank announces horse racing sponsorship
  • Watch brand signs brand ambassador

Latest Briefings

  • Sponsorship trends in the Middle East
  • Winter sports sponsorship
  • Engaging families through sport
  • Official timing partners in sport

Pearlfinders interviews over 2,500 sport decision-makers every year

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  • The new Pearlfinders Sport service has proved to be an invaluable business tool...
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  • Both in the US & UK we’ve won business as a direct result of Pearlfinders' leads...
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  • Where can PR make money?
    Which sectors provide the greatest opportunities for PR? And which PR services are most in demand? PR Moment discusses the findings of the latest Pearlfinders Index, and its implications for PR agencies.
  • New report examines UK sponsorship market
    British business information and research company, Pearlfinders launched their sports division in February 2011 with the aim of providing a comprehensive overview of sports market trends in the UK...

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  • UPDATE 2-RBS says pay row "damaging" as losses mount
  • UPDATE 2-BAT in $2 bln share buyback as earnings rise
  • UPDATE 2-Informa boosts dividend on strong profit
  • CORRECTED-UPDATE 1-RSA slows dividend growth as low yields bite
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