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FMCG brand looking to reach a younger audience nationwide through live entertainment partnerships

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  • Sports nutrition brand pushing into mainstream by investing in mass participation
  • Breakfast snack targets events to promote new package launch
  • Global law firm looks to raise brand awareness across the UK
  • Marketer at growing FMCG brand reveals customer loyalty focus
  • Financial company reveals younger audience acquisition challenges

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  • Cutting through the clutter
  • New metrics for ROI in sponsorship
  • Brand Ambassadors for 2015
  • A new social etiquette

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  • Number of Asian brands seeking PR support jumps 192 percent
    More than 200 brands across Asia advised Pearlfinders, a proprietary business information provider, that they will increase external PR investment in 2015.
  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.

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  • UPDATE 1-Russia's NLMK sees flat Q1 after Q4 earnings fall
  • Russia's NLMK says Q4 net profit down 17 pct q/q
  • UPDATE 2-Iron ore slump set to shrink China's mining capacity
  • BRIEF-Homeserve says overall group trading in line with expectations
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