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Leisure brand considers football sponsorship as it prepares for launch into European markets

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  • Sponsorship changes at industrial firm following acquisition
  • Logistics company considers sponsorship following rebrand
  • Motor & bike car brand expanding product range
  • Financial services group targeting younger audiences through sport
  • American beer brand highlights UK sponsorship interest

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  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.
  • 54% rise in UK brands seeking 2015 experiential support
    Pearlfinders Editor Mike Thorne discusses the positive implications of The Pearlfinders Global Index 2015 for experiential agencies.

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  • UPDATE 3-Chevron scraps 2015 share repurchases as oil prices plunge
  • Shell corrects fourth quarter results, earnings unaffected
  • BRIEF-Shell corrects error in Q4 results, earnings unaffected
  • UPDATE 2-Vedanta plans capex cuts, "deep restructuring" in Zambia
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