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Leading UK supermarket focuses on acquisition marketing and grabbing market-share through sport

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  • Challenger car-maker targets ABC1 families
  • Top wealth manager extends sponsorship portfolio
  • Global watch brand wants to differentiate
  • Sports apparel brand targets younger consumers
  • Financial services firm expands global footprint

Latest Briefings

  • Finding sponsorship success during “an odd time" for the drinks sector
  • Stealing the social limelight
  • Capitalising on upsets
  • Futureproofing sponsorships

Pearlfinders interviews over 2,500 sport decision-makers every year


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  • Pearlfinders Sport provides us with key new business information and is certainly a useful tool in our larger new business strategy...
  • The insights on brands' sports sponsorship strategies have become a central part of our new business and sales function...
  • We have just started using Pearlfinders and wish we had started years ago...
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  • Number of Asian brands seeking PR support jumps 192 percent
    More than 200 brands across Asia advised Pearlfinders, a proprietary business information provider, that they will increase external PR investment in 2015.
  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.


  • UPDATE 1-Russian lender TCS raises 2015 guidance, sees stronger 2016
  • Russia's TCS raises 2015 guidance after Q3 profit beat
  • French Connection winter fashions help sales to recover
  • UPDATE 3-Britons head online in hunt for Black Friday bargains


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