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Airline details challenges surrounding sponsorship as it grows international footprint

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  • Financial services firm targets traders through premium sports
  • Growing fintech brand considers sponsorship to reach HNWIs
  • Logistics group specifies Middle East and Asia growth plans
  • Healthy food brand seeks ambassadors to build awareness
  • Outdoor apparel brand aims to tell story to reach mass market

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  • Number of Asian brands seeking PR support jumps 192 percent
    More than 200 brands across Asia advised Pearlfinders, a proprietary business information provider, that they will increase external PR investment in 2015.
  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.

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  • UPDATE 4-HSBC sells up in Brazil as profits jump on Hong Kong boom
  • HSBC sees China economy growing 7 pct this year despite sell-off
  • Trinity reiterates 2015 profit target despite print ad slump
  • BRIEF-Keller sees full-year results in line with market expectations
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