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Tyre brand discusses ambitions to reach new audiences through new sponsorship deal

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  • Japanese imaging manufacturer looking to boost awareness of full product range
  • FX company looking to engage international audiences through sponsorship
  • Ale brand outlines efforts to integrate pub experiences through sponsorship
  • Yacht manufacturer focusing on events
  • Steel firm investing in triathlon

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  • Brands using the World Cup period to plan for 2015
  • Building new revenue streams through partnerships with betting brands
  • Sports Partnership Trends in the FMCG Drink Sector

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  • Corporate advice: Taking care of business
    Pearlfinders discusses the challenges involved in implementing and communicating auto enrollment to staff, and the potential opportunities for HR consultants and corporate advisers in supporting this.
  • Sponsorship Interest In Rugby Is On The Rise
    Pearlfinders has revealed that rugby has grown in popularity with marketers in the past year and given some advice on how best to exploit that growth.

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  • DIARY-STOXX Europe 600, Major Companies results, Sep 03-Sep 29
  • UPDATE 3-Cargill buying ADM's chocolate unit in North American expansion
  • Cargill agrees to buy ADM's chocolate business for $440 million
  • UPDATE 1-UK housebuilder Redrow's full-year profit nearly doubles
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