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Leading car manufacturer talks about motorsports sponsorship and 2016 product launch strategy

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  • Major luxury watch brand discusses golf
  • Automotive brand seeks motorsport ambassadors
  • Electrical equipment brand looks to football sponsorship
  • Challenger apparel brand points to ambassador investment
  • Pawnbroker advises on changing target audience

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  • Number of Asian brands seeking PR support jumps 192 percent
    More than 200 brands across Asia advised Pearlfinders, a proprietary business information provider, that they will increase external PR investment in 2015.
  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.

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  • BRIEF-Exillon Energy says H1 net profit fell 45 pct to $13.2 mln
  • Coach shrinks Hong Kong presence amid drop in China shoppers
  • BRIEF-Restaurant Group posts 10 pct rise in H1 profit
  • UPDATE 1-888 and GVC head into final battle for Bwin
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