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Fitness equipment firm seeks brand ambassadors in football and cricket to boost brand recognition

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  • FMCG brand open to football and cycling partnerships
  • Apparel brand considers additional rugby sponsorship
  • Cider brand notes interest in rugby and cricket events
  • High-end global events interest at watch brand
  • International expansion at retailer

Latest Briefings

  • Are brands any better at targeting women through sport?
  • Global brands’ views on cycling partnerships
  • Brands still planning for Brazil 2014
  • Ensuring ROI from football partnerships

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  • Corporate advice: Taking care of business
    Pearlfinders discusses the challenges involved in implementing and communicating auto enrollment to staff, and the potential opportunities for HR consultants and corporate advisers in supporting this.
  • Sponsorship Interest In Rugby Is On The Rise
    Pearlfinders has revealed that rugby has grown in popularity with marketers in the past year and given some advice on how best to exploit that growth.

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  • European shares up on encouraging U.S. company results
  • UPDATE 3-Mulberry sees rocky road ahead as it reverts to lower-priced handbags
  • Strong European currencies eat into company profits
  • UPDATE 2-Diageo, Remy Cointreau crimped by Chinese sobriety
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