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Today's Reports

Top, premium car-maker targets the luxury market through sport to bolster new product launches

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  • Top apparel retailer looks to cricket, rugby and football
  • Major sports drink brand wants to reach active consumers
  • British apparel brand expands into new sports
  • Investment manager wants to broaden audience appeal
  • Nutrition brand targets casual cyclists

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  • Number of Asian brands seeking PR support jumps 192 percent
    More than 200 brands across Asia advised Pearlfinders, a proprietary business information provider, that they will increase external PR investment in 2015.
  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.


  • GRAPHIC-UK seen posting worst-in-class earnings drop in 2015
  • SABMiller Zimbabwe unit lager sales up in Q2, to cut prices
  • UPDATE 3-Tesco says recovery plan working after profit collapse
  • Tesco says aspiration is full-year profit of 950 mln stg


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