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Airline interested in major partnerships with mainstream sports to boost awareness

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  • Manufacturer investing in sponsorship
  • Transport brand aims to build corporate market share
  • Fashion brand focuses on lifestyle events
  • Logistics business discusses rugby partnerships
  • Tourism organisation invests in sports partnerships

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  • Blog: Rise of the Maths Men
    Following Martin Sorrell's keynote at Ad:Tech, Mike Thorne asks what agencies can do to accommodate brands' appetite for "maths men"
  • Channel big data pitch must be specific
    Pearlfinders talks to Microscope about the importance of clarity and ROI when pitching big data to senior decision-makers.

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  • UPDATE 1-BAE wins U.S. Army contract worth up to $1.2 bln for new armored vehicle
  • BAE wins U.S. Army contract worth up to $1.2 bln for new armored vehicle
  • UPDATE 1-APR cuts full-year adjusted core earnings forecast on Libya contract worries
  • UPDATE 1-Chocolatier Thorntons sees full-year hit on pre-Christmas sales slump
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