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Financial services firm and international F1 sponsor looking to reach HNWI with 'classic' events

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  • Consumer electronics firm building profile in UK market
  • Beer brand aiming for engagement with male audience
  • Camera brand using sponsorship to support expansion strategy
  • Sports nutrition company pursuing new target audience
  • Watch distributor focused on events

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  • Brands using the World Cup period to plan for 2015
  • Building new revenue streams through partnerships with betting brands
  • Sports Partnership Trends in the FMCG Drink Sector
  • Are brands any better at targeting women through sport?

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  • Corporate advice: Taking care of business
    Pearlfinders discusses the challenges involved in implementing and communicating auto enrollment to staff, and the potential opportunities for HR consultants and corporate advisers in supporting this.
  • Sponsorship Interest In Rugby Is On The Rise
    Pearlfinders has revealed that rugby has grown in popularity with marketers in the past year and given some advice on how best to exploit that growth.

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  • UPDATE 1-Soft drink maker Nichols' profit rises; sees FY in line
  • UPDATE 1-Severe weather, forex see Tate & Lyle miss Q1 profit target
  • UPDATE 1-Reed beats first-half earnings forecasts
  • UPDATE 2-easyJet profit forecast disappoints market, shares fall
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