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Cycle & motorbike care brand outlines use of sports partnerships as part of product development strategy

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  • Car parts manufacturer to invest in motorsports
  • Travel firm interested in ambassador & team partnerships
  • Drinks company attempting to shift brand perceptions
  • Financial services company talks about new football deal
  • Retailer using sport as part of expansion drive

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  • Brands using the World Cup period to plan for 2015
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