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International airline discusses future sport & entertainment partnership opportunities

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  • Tyre firm offers insights into activation agency support
  • Insurance firm to consider sponsorship following review
  • FMCG brand interested in large-scale sponsorship
  • Watch brand focusing on ATL advertising
  • Engineering business investing in football

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  • Number of Asian brands seeking PR support jumps 192 percent
    More than 200 brands across Asia advised Pearlfinders, a proprietary business information provider, that they will increase external PR investment in 2015.
  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.

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  • Mexican miner Penoles reports 1.59 billion peso 4th-qtr loss
  • BRIEF-IAG says Feb traffic rose 5.5 pct
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