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Financial services firm considers extreme sports partnerships to appeal to younger audience

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  • Defence giant talks about interest in rugby partnerships
  • Apparel firm profiles German football interest
  • Sailing and rugby union focus at manufacturer
  • Hospitality interest noted at utility firm
  • Budget timelines at FMCG firm

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    New business intelligence firm Pearlfinders has identified a reversal of last year's trend for clients seeking digital specialists to 'plug the gap' in their existing comms function.
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    The number of women CEOs has jumped by a quarter in the past year, an authoritative study reveals, reflecting the increasing prominence of women in leadership roles.

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