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Premium car brand wants to tell a story through sport sponsorship and differentiate from competitors

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  • Leading logistics firm looks to showcase services through sport
  • Global bank focuses on golf, tennis and rugby
  • Beer brand develops presence in German football
  • Cycling retailer wants to support product growth
  • Insurance firm discusses rugby investment

Latest Briefings

  • Stealing the social limelight
  • Capitalising on upsets
  • Futureproofing sponsorships
  • Let's talk about Tech baby!

Pearlfinders interviews over 2,500 sport decision-makers every year


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  • Number of Asian brands seeking PR support jumps 192 percent
    More than 200 brands across Asia advised Pearlfinders, a proprietary business information provider, that they will increase external PR investment in 2015.
  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.


  • UPDATE 2-Remy Cointreau expects stronger H2 thanks to strong U.S. demand
  • UPDATE 2-Philip Green's Arcadia sees pre-Christmas sales fall
  • Rosneft profits fall, customer pre-payments ease debt burden
  • UPDATE 2-Thomas Cook says holiday demand rises despite security fears


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