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Sponsorship Manager at global car brand advises on efforts to reach more affluent audience following release of high-end range

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  • UK baker reveals efforts to drive "conversation in the pub" and remain front of mind
  • Coconut water brand looking to reach a young & dynamic European audience
  • Waste management business plans to ramp up brand activity to engage a wider UK audience
  • Premium watch brand interested in partnerships in motor racing
  • Global oil brand advises on importance of transparency when prospecting

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  • Number of Asian brands seeking PR support jumps 192 percent
    More than 200 brands across Asia advised Pearlfinders, a proprietary business information provider, that they will increase external PR investment in 2015.
  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.

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  • AB Foods profit falls on sugar weakness
  • Chip designer ARM on track for year after encouraging Q1
  • Sky posts 20 percent jump in profit on broad demand
  • BRIEF-Carpetright sees FY pretax profit ahead of market expectations
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