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Leading car brand talks about using sponsorship activation to generate sales leads and engagement

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  • Major European FX company looks for mainstream sport properties
  • Global car rental brand targets younger consumers
  • Top nutrition brand develops athletic event link-ups
  • Power tool brand grows presence in endurance events
  • Property giant boosts awareness through mass participation

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  • Capitalising on upsets
  • Futureproofing sponsorships
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  • Number of Asian brands seeking PR support jumps 192 percent
    More than 200 brands across Asia advised Pearlfinders, a proprietary business information provider, that they will increase external PR investment in 2015.
  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.


  • UK grocer Asda's profit tops 1 bln stg despite sales decline
  • Statoil says oil spilled at N.Sea Statfjord field
  • S.Africa's Mondi says Q3 profit up almost 30 pct
  • RPT-Aston Martin to make "meaningful" job cuts as part of turnaround plan


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