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International sports apparel brand seeking footballer ambassadors to help revive its number one position

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  • Luxury car brand seeking high end premium sports and entertainment partnerships
  • FMCG brand discusses sponsorships for imminent new fiscal year
  • Healthfood retailer looks to promote leading a "good life" through sponsorship
  • Decorating brand prioritising CSR investment in sport
  • Brewer discusses shift to non-core brand focus

Latest Briefings

  • Show me the money!
  • Targeting the Automotive Sector in 2015
  • Cutting through the clutter
  • New metrics for ROI in sponsorship

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  • Number of Asian brands seeking PR support jumps 192 percent
    More than 200 brands across Asia advised Pearlfinders, a proprietary business information provider, that they will increase external PR investment in 2015.
  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.


  • REFILE-Australia's NAB announces $4.4 bln rights issue; to float UK unit
  • UPDATE 1-Australia's NAB announces $4.4 bln rights issue; to float UK unit
  • UPDATE 1-Fox says U.S. cable customers like bundles, pay-TV strong
  • Fox revenue rises 1.2 pct as cable network business grows


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