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Gas supplier considers future sponsorship following first ever darts agreement

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  • Gaming business highlights sponsorship potential
  • Automotive brand discusses sponsorship strategy
  • Beer producer aiming to highlight heritage
  • Fast-growing energy drink brand investing in football
  • Travel firm targeting older audiences

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  • Cutting through the clutter
  • New metrics for ROI in sponsorship
  • Brand Ambassadors for 2015
  • A new social etiquette

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  • Number of Asian brands seeking PR support jumps 192 percent
    More than 200 brands across Asia advised Pearlfinders, a proprietary business information provider, that they will increase external PR investment in 2015.
  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.

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  • UPDATE 2-Partnership Assurance eyes company pension deals as individual annuities fall
  • UPDATE 1-Set-top box maker Pace says new orders to spur revenue growth
  • BRIEF-Paddy Power sees tax rate rising gradually to high teens
  • UPDATE 1-Tullett's revenue hit by crackdown on risky trading
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