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Construction firm looks to sponsorship to build nationwide awareness and community engagement

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  • Asian airline seeks B2C awareness growth in Europe
  • Insurance firm discusses horse racing and cricket sponsorship
  • Building company targets Asian market
  • Growing coffee brand considers sport event link-ups
  • Watch brand aims to build profile through ambassadors

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  • Number of Asian brands seeking PR support jumps 192 percent
    More than 200 brands across Asia advised Pearlfinders, a proprietary business information provider, that they will increase external PR investment in 2015.
  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.

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  • UPDATE 1-Direct Line shares hit record high as H1 beats analysts' estimates
  • UPDATE 1-Annuity sales drop hits Standard Life profits, shares fall
  • UPDATE 1-Silver miner Fresnillo to cut 2015 capital expenditure budget
  • European shares slip on earnings-day disappointment
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