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Global IT giant signs new motorsports partnership as it eyes growth in emerging markets

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  • Manufacturer highlights marketing & sponsorship challenges
  • Watch distributor investing in entertainment sponsorship
  • Tourism board discusses audience engagement & sport
  • Brewery interested in rugby & cricket
  • Audio brand outlines target audience challenges

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  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.
  • 54% rise in UK brands seeking 2015 experiential support
    Pearlfinders Editor Mike Thorne discusses the positive implications of The Pearlfinders Global Index 2015 for experiential agencies.

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  • PRESS DIGEST- British Business - Jan 28
  • UPDATE 1-Builder Crest Nicholson to increase shareholder payouts
  • UPDATE 2-EasyJet sees better first half on lower fuel bill
  • Airbus Helicopters says civil market under pressure
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