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Financial services firm considers high-end events and hospitality to reinforce brand positioning

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  • Airline reveals potential for tennis and polo sponsorship
  • Event and brand ambassador potential at British watch brand
  • Drinks brand shifts marketing focus from sport to music
  • Global growth at apparel brand
  • Retailer targets female audience

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  • Are brands any better at targeting women through sport?
  • Global brands’ views on cycling partnerships
  • Brands still planning for Brazil 2014
  • Ensuring ROI from football partnerships

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  • Corporate advice: Taking care of business
    Pearlfinders discusses the challenges involved in implementing and communicating auto enrollment to staff, and the potential opportunities for HR consultants and corporate advisers in supporting this.
  • Sponsorship Interest In Rugby Is On The Rise
    Pearlfinders has revealed that rugby has grown in popularity with marketers in the past year and given some advice on how best to exploit that growth.

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  • Tech leads European shares lower as Ericsson, ARM disappoint
  • Rolls-Royce wins $400 mln service contract with Brazil's Azul
  • UPDATE 1-Fenner says conveyor belt orders rising in Australia, new markets
  • UPDATE 2-Primark targets U.S. with first store openings
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