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Extreme sports apparel brand outlines new global brand strategy and plans to win back consumer trust

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  • Motorcycle firm discusses brand ambassador interest
  • Watch brand using sponsorship to enhance premium status
  • Financial services firm planning to build brand in B2B sector
  • National growth strategy outlined at logistics group
  • Energy firm talks about ethical positioning

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  • Building brand credibility and reputation through sport
  • Brands using the World Cup period to plan for 2015
  • Building new revenue streams through partnerships with betting brands
  • Sports Partnership Trends in the FMCG Drink Sector

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  • Corporate advice: Taking care of business
    Pearlfinders discusses the challenges involved in implementing and communicating auto enrollment to staff, and the potential opportunities for HR consultants and corporate advisers in supporting this.
  • Sponsorship Interest In Rugby Is On The Rise
    Pearlfinders has revealed that rugby has grown in popularity with marketers in the past year and given some advice on how best to exploit that growth.

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  • UPDATE 4-Tesco cuts profit outlook again and suspends staff after accounting error
  • UPDATE 1-Gemfields swings to profit on strong sales of emeralds, rubies
  • CORRECTED-UPDATE 1-Dairy Crest to shut Hanworth, Chard units, cut 260 jobs
  • UPDATE 2-Total to sell more assets, cuts oil output target
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