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Gas supplier considers future sponsorship following first ever darts agreement

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  • Gaming business highlights sponsorship potential
  • Automotive brand discusses sponsorship strategy
  • Beer producer aiming to highlight heritage
  • Fast-growing energy drink brand investing in football
  • Travel firm targeting older audiences

Latest Briefings

  • New metrics for ROI in sponsorship
  • Brand Ambassadors for 2015
  • A new social etiquette
  • Winning work with airlines

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  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.
  • 54% rise in UK brands seeking 2015 experiential support
    Pearlfinders Editor Mike Thorne discusses the positive implications of The Pearlfinders Global Index 2015 for experiential agencies.

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  • UPDATE 3-Britain's Lloyds to pay first dividend since rescue
  • UPDATE 2-UK valve maker IMI looking for another acquisition this year
  • UPDATE 1-Events organiser UBM unlikely to do big deals in 2015 after record 2014
  • UPDATE 1-Bank of Ireland makes full-year profit for first time since crisis
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