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International car manufacturer talks about efforts to build stories about the brand to engage young car-buyers

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  • Travel company seeking sport partners
  • Premium beer brand wants to raise awareness of heritage
  • Golf company aims to increase exposure
  • Beer brand talks about changing industry challenges
  • Sports apparel brand grows in football

Latest Briefings

  • Finding sponsorship success during “an odd time" for the drinks sector
  • Stealing the social limelight
  • Capitalising on upsets
  • Futureproofing sponsorships

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  • Number of Asian brands seeking PR support jumps 192 percent
    More than 200 brands across Asia advised Pearlfinders, a proprietary business information provider, that they will increase external PR investment in 2015.
  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.


  • UPDATE 3-Britons head online in hunt for Black Friday bargains
  • Britons chase Black Friday bargains
  • Russia's Sistema aims for spring listing of retailer Detskiy
  • UPDATE 2-Remy Cointreau expects stronger H2 thanks to strong U.S. demand


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