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Global IT giant signs new motorsports partnership as it eyes growth in emerging markets

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  • Manufacturer highlights marketing & sponsorship challenges
  • Watch distributor investing in entertainment sponsorship
  • Tourism board discusses audience engagement & sport
  • Brewery interested in rugby & cricket
  • Audio brand outlines target audience challenges

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  • Blog: Rise of the Maths Men
    Following Martin Sorrell's keynote at Ad:Tech, Mike Thorne asks what agencies can do to accommodate brands' appetite for "maths men"
  • Channel big data pitch must be specific
    Pearlfinders talks to Microscope about the importance of clarity and ROI when pitching big data to senior decision-makers.

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  • CORRECTED-BRIEF-Actavis to buy Auden Mckenzie for 306 mln pounds
  • UPDATE 2-Petra Diamonds sees full-year results below market forecasts
  • CORRECTED-Aveva Group warns on trading in energy software unit
  • BRIEF-Flybe's shares fall as outlook, results disappoint
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