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Luxury auto brand outlines decision-maker pathways amid creative review for SUV launch

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  • Tea and coffee brand advises on brand awareness and SEO push
  • Audience development plans discussed by new museum
  • Cinema chain discusses approach to loyalty marketing
  • Professional services giant outlines events strategy
  • FMCG brand points to potential for ATL investment in 2016

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  • Marketing to an ageing population
  • Social media compliance in the financial services sector
  • Using social media and content marketing to drive travel bookings

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  • Number of Asian brands seeking PR support jumps 192 percent
    More than 200 brands across Asia advised Pearlfinders, a proprietary business information provider, that they will increase external PR investment in 2015.
  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.

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  • Iconic motorbike maker Enfield eyes new markets to rev up growth
  • UPDATE 1-Vietnam's 'beautiful' brewer Sabeco tells suitors to stand in line
  • UPDATE 1-PayPoint to sell parking and online payment processing companies
  • UPDATE 1-Tate & Lyle signals tough year ahead as it overhauls business
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