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Decision-maker details challenges surrounding social media and international campaign integration

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  • Brand aims to reach high net-worth individuals
  • FMCG business highlights international branding challenges
  • Finance brand plans repositioning
  • Law firm discusses corporate objectives
  • Retailer hires new Brand Director

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  • Mobile payments in the retail sector
  • Rebranding the energy sector
  • Corporate reputation in the FTSE 350
  • Professional Membership Organisations

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    Agencies looking to bolster their client list should notice this shift, considering how their experience is now appealing to brands seeking to embrace ethical and charitable messaging at the core of their brand identity.

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  • BRIEF-Clasquin reports H1 net profit group share 0.6 mln euros vs 0.7 mln euros last year
  • UPDATE 1-Dubai lender Mashreq sets sights on Egypt and Turkey, says CEO
  • UPDATE 2-IG Group's share price hit by fall in revenue
  • Dubai lender Mashreq not interested in StanChart UAE assets - CEO
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