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Financial services brand discusses implications of digital and mobile transformation for comms

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  • Apparel brand discusses sponsorship and social media
  • FMCG brand outlines shopper marketing plans
  • Manufacturer to invest in SEO and PR in 2015
  • New digital decision-maker advises on agency preferences
  • Travel company discusses customer experience objectives

Latest Briefings

  • The Pearlfinders Global Index 2015
  • Events innovation for the world’s biggest tech & telecoms brands
  • What are the UK’s biggest advertisers prioritising in 2015?
  • Design and content marketing plans for UK recruitment firms

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  • 54% rise in UK brands seeking 2015 experiential support
    Pearlfinders Editor Mike Thorne discusses the positive implications of The Pearlfinders Global Index 2015 for experiential agencies.
  • Blog: Rise of the Maths Men
    Following Martin Sorrell's keynote at Ad:Tech, Mike Thorne asks what agencies can do to accommodate brands' appetite for "maths men"

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  • Kumba Iron Ore sees full-year earnings down by as much as 31 percent
  • Dealmakers in Davos see more M&A despite geopolitical risks
  • UPDATE 1-UK discount retailer B&M says to meet full year forecasts
  • Enquest cuts 2015 capex programme as lower crude oil prices weigh
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