Pearlfinders in the news
SMEs in the virtual market
August 24, 2010
Pearlfinders research shows an increase in virtualisation opportunities with smaller companies.
Phone and preparation best tools to make a sale
August 20, 2010
Pearlfinders research shows a well prepared call is the way to achieve cut-through with IT directors.
Digital channels separated out less as online is blended into the marketing mix
New Media Age: August 4 2010
The terms ‘social media’ and ‘mobile’ are being used less by marketers as these channels are increasingly becoming standards in the marketing mix, according to a report.
E-commerce businesses likely to review PR
PRWeek: July 29, 2010
An increasing number of US e-commerce companies are likely to review their PR set-ups in the coming months, according to a study by new-business research firm Pearlfinders.
Reasons for optimism
Campaign: July 23, 2010
Pearlfinders' views are featured in Campaign's opinion section, following our observation of a rise in the number of opportunities for advertising agencies in Q2 2010.
Experiential activity on the rise: report
Event Magazine: July 15, 2010
Experiential activity is expected to grow quickly as the economy continues to recover from recession, with the automotive sector showing most growth, according to a new survey.
Doing the business
Marketing: June 23, 2010
Agencies that dismiss B2B activity as the poor relation of consumer campaigns are overlooking the potential of the sector, as marketers hunt for those promising a fresh approach.
Digital trends are sending mixed messages about the industry
New Media Age: May 13, 2010
For the past eight years Pearlfinders has been interviewing senior marketers, 5,000 of them in the last 12 months. At the end of each quarter, we aggregate their topics of interest to project trends and draw conclusions.
Business continuity planning undermined by lack of funding
April 26, 2010
Pearlfinders comments on recent Chartered Management Institute report on business continuity
Top UK brands think agencies oversell themselves
Design Edge Canada: July 28th, 2009
The annual Intelligent New Business Survey 2009, created by Pearlfinders sister company Rainmaker, has revealed the answers to top questions.
Survey claims consultancies 'oversell' themselves
Mad.co.uk: July 24, 2009
Most marketing and design groups sell themselves too hard, according to the results of a new survey by the Intelligent New Business Group's Rainmaker.
The Week in Lobbying
PR Week: July 16, 2009
The Conservative Party, the Labour Party and the Electoral Commission are among 14 political organisations whose marketing plans are examined in a new report by Pearlfinders.
The tech behind the Premier League
Mar 26, 2009
The Premiership is reaching its climax, but have you wondered about the technology the clubs use behind the football?
London 2012 brands look for design
DM Weekly: July 30, 2008
Opportunities for designers working with the sponsors will revolve largely around corporate communications and merchandising, according to a Pearlfinders report.
Design openings as London 2012 partners need push
Design Week: August 1, 2008
Opportunities for design consultancies as the Olympic sponsors start ramping up their marketing efforts, according to an analysis published by business intelligence service Pearlfinders.
Turquoise Testimonial
July, 2008
Pearlfinders are delighted to be associated with a client win for Turquoise.
Client Hunting - New Business Services
PR Week: July 3, 2008
A former New Business and Marketing Director at Weber Shandwick explains why she found Pearlfinders to be indispensable.
New Business Best Practice
May 28, 2008
Pearlfinders has recently contributed to a series of seminars on new business best practice at The Groucho Club.
Anyone Can Sell To The Big Chains
Apr 6, 2008
Pearlfinders give you the details of big firms that are looking to appoint new suppliers.
Subscriber Wins £Multi-Million Account
Oct 23, 2007
Marketing reports Iris winning ING Bank global advertising acount.
More Science, Less Art [pdf]
Toronto: Sep 10 2007
When it comes to client-agency relationships, creativity is out, strategic thinking is in...
Marketers, Give in to Agencies' Cold Calls [PDF]
Aug 13, 2007
CMOs and marketing agencies can't seem to move beyond formal processes to get it on. In other verticals they're less inhibited, but like shy sweethearts from a bygone era, we rely on third parties to facilitate romance. Why?
Metrics Theory of Relativity
MediaPost's Metrics Insider, Aug 2007
"Lies, damned lies, and statistics," is a popular phrase attributed to Benjamin Disraeli by Mark Twain. My degree is in history, a subject I've had a passion for all my life. This remark by this most colorful of Victorian British prime ministers highlights an essential aspect of history - those that drive the agenda control the agenda. Thus history is, for the majority, whatever those capable of doing so want it to be…
Social Networking & User-Generated Content
Aug 2007
Five years ago, online content generated by individual web ‘surfers’ was seen as something done by the technically gifted - far-removed from mainstream online activity...
Agencies' Size Means Little to Marketers
Marketing Charts, Aug 2007
There’s a significant disconnect between marketing agencies and their clients’ decision-makers, according to Rainmaker Consulting’s 'Intelligent New Business Survey', which examines how US marcoms agencies can best engage with prospective clients.
Agencies & Prospects May See Things Differently [PDF]
The Center for Media Research: Research Brief, Aug 2007
A newly released Business Intelligence Study from Pearlfinders finds sharp contrasts between what marketing agencies say and what marketing decision-makers are saying. Agree or not, the Study deserves some study...
Size Means Little
MarketingVOX, Aug 2007
Rainmaker Consulting's poll determines what prompts brand spenders to search for a new agency, the most effective ways for agencies to engage with them, and the reasons they choose one over another...
Speedo Appoints Design UK
Jul 25, 2007
Following-up a Pearlfinders lead, Design UK is appointed digital agency by Speedo. They will overhaul their global brand site, produce their first e-commerce site, and incorporate elements of social networking.
How Agencies Reach Potential Clients (pdf)
MarketingProfs, Jul 10, 2007
Each year, we ask decision-makers at a group of 100 leading brands: "At pitch, what are the specific reasons for choosing one agency over another?"
Q&A with CEO Bill Colbourne [PDF]
AMA Marketing Matters Newsletter, Jul 2007
Bill Colbourne is CEO of Pearlfinders. He oversees three companies that deliver uniquely effective solutions to the new business support sector in both Europe and the United States....
Agency-Client Disconnects [PDF]
Jul 9 2007
The Intelligent News Business Survey from business developer Pearlfinders, polled 150 U.S. corporations for insight on successful new business activity...
British Invasion
May 2007
When it comes to finding new business leads or developing contacts, many smaller PR firms and marketing agencies are often not equipped to conduct a comprehensive search. Enter Pearlfinders...
Pearlfinders Launches US Operations
Hamilton Nolan, Apr 11 2007
NEW YORK: Pearlfinders, a London-based business intelligence firm with a marketing communications-heavy client base, is expanding into the US market....
Pearlfinders Business Intelligence Opens US Office
Apr 5 2007
Pearlfinders, a London-based provider of exclusive, high-value business intelligence for advertising, public relations, marketing, media, digital, creative and design agencies....
Good Chemistry
Harvey Schachter - Power Points, Jul 23, 2007
A survey by Pearlfinders found the No. 1 reason for choosing an advertising agency was the "good chemistry with us."
Is Business to Business Telemarketing Dead?
Ask Inc. (Marketing) Nov 2006
...recommends reading annual reports of public companies and subscribing to database services like Hoover's and Pearlfinders, a London firm that scours public information for details on companies.