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Luxury stationery company gives detailed overview of marketing priorities within its key segments

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  • Youth-focused CPG business details upcoming projects
  • Leading insurance firm invests in its brand architecture
  • Leisure brand reveals core marcoms objectives for the year
  • Apparel company prioritises engagement with digital platforms
  • Home appliance business plans potential agency brief

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  • The Pearlfinders Global Index 2015
  • Malaysian brands' investment in football partnerships
  • Chinese brands planning global expansion
  • Digital Marketing in China

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  • Number of Asian brands seeking PR support jumps 192 percent
    More than 200 brands across Asia advised Pearlfinders, a proprietary business information provider, that they will increase external PR investment in 2015.
  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.

Latest Reuters Business News

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