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High-end audio brand focuses on generating buzz through media relations and influencer engagement

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  • Restaurant group drives new customer acquisition
  • Luxury fashion brand reveals long-term marcoms plans
  • Department store aims to differentiate in Hong Kong
  • Fast-food chain focuses on international growth
  • Homeware brand details investment in print media

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  • The Pearlfinders Global Index 2015
  • Malaysian brands' investment in football partnerships
  • Chinese brands planning global expansion
  • Digital Marketing in China

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  • Number of Asian brands seeking PR support jumps 192 percent
    More than 200 brands across Asia advised Pearlfinders, a proprietary business information provider, that they will increase external PR investment in 2015.
  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.

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  • UPDATE 2-China to cap rising emissions by 2030 in boost to Paris U.N. deal
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