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Growing Chinese motor business considers brand strategy input and creative support

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  • FMCG brand flags potential for PR partnerships
  • Airline invests in the brand
  • Drinks business plans international growth
  • Restaurant chain targets family audiences
  • Tech brand eyes international expansion

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  • The Pearlfinders Global Index 2015
  • Malaysian brands' investment in football partnerships
  • Chinese brands planning global expansion
  • Digital Marketing in China

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  • Number of Asian brands seeking PR support jumps 192 percent
    More than 200 brands across Asia advised Pearlfinders, a proprietary business information provider, that they will increase external PR investment in 2015.
  • Pearlfinders: Local agencies lose ground to networks
    Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops.

Latest Reuters Business News

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  • UPDATE 1-Japan's NTT Communications agrees to buy German data centre operator e-shelter
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