Top Toys for Christmas 2011

While many sectors have struggled, in recent months, retail toy sales grew 2% to $21.87bn, thanks to giants such as Mattel, and Hasbro, but also new players and innovations that are furthering the integration of physical products with online games and social platforms. To find out how these brands are fine-tuning their marketing strategy to harness the new ways in which children and parents are finding out about and playing with toys, we spoke to marketers at a number of the brands most in-demand this holiday season.

Click here to read this report.