Financial services marketers prioritize social strategy

A recent study by the CMO Council has suggested that financial services institutions need to be working harder to “engage, educate and inform” through real-time digital channels. It’s no secret that the banks are not the first to be pushing the envelope when it comes to investor and customer relations, but the use of social media platforms continues to explode.

For perspectives on the current view of social media and its potential as a tool for acquisition and engagement, we’ve spoken to marketers across the financial sector.

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