SEO in the travel industry

Six months on from Google’s Panda update, we’ve taken a look at how marketers in the travel industry are viewing SEO currently. The Panda algorithm was designed to reduce the rankings of low quality sites and increase the visibility of higher quality sites, rich in original content. Although the intent was positive, some brands have seen a significant drop in traffic as a result.

While search used to be a relatively straight-forward affair, social media adds a new dimension for marketers. Users are now finding content through social networking sites, as well as search engines, and Google’s +1 is impacting each user’s results depending on the preferences of other people in their social circles.

For perspectives on the current challenges and opportunities within SEO, we’ve spoken to marketers across the travel industry