Recruitment agencies prioritize thought leadership, content and social media

The gradual economic recovery is driving growth in the recruitment industry, which is forecasted to be worth £369bn by 2014, according to a study by Koncept Analytics. The US has the largest share of the industry, with 35% of the global market.

With tougher competition for jobs, recruitment agencies have become an increasingly vital tool for both employers and candidates, in particular for larger companies facing time-consuming recruitment processes. Last week, new career website GetHired.com launched, pioneering the use of video résumés and video screening in the recruitment process.

We spoke to a range of recruitment agencies for their perspectives on the use of new marcoms tools within the industry, as well as their marketing priorities for the coming year.