QR codes

The QR code market in the US is growing. Recent research found that almost 14m Americans scanned a QR code in June this year – just over 6% of mobile users in America. While the technology has been present in Japan for a number of years, adoption in other markets has been hot on its heels.

For thoughts on current opportunities and concerns over QR codes, Pearlfinders has spoken to brands currently using them or considering launching campaigns. We spoke to:

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