Welcome to the Pearlfinders Index for Q1 2012. When analysts talk about opportunities in the marketing services sector they tend to examine agency profits, marketing spend and the channels commanding them. Though fine for corporate planning, these are of limited value as practical pointers for agencies looking to plan their next new business campaign. The Pearlfinders Index collects and analyzes a large sample of first-hand data on the opinions of marketing decision-makers. It enables us to map the entire market for emerging trends on preferences for marketing support, confidence to increase spend, inclination to review, and interest in new techniques.
As well as data on the hottest sectors, agency disciplines sought, target audiences and verticals, we have profiled four key areas in depth: Advertising, Digital, PR and Design/Branding.
Download a full copy of the Pearlfinders Index Q1 2012 by clicking here
Download our summary of Advertising by clicking here
Download our summary of Digital by clicking here
Download our summary of PR by clicking here
Download our summary of Design & Branding by clicking here