Priorities in CRM

Customer relationship marketers are on the brink of what could be one of the biggest years in CRM. Despite some commentators warning that an overload point could be approaching as the Big Data challenge comes to the fore, social CRM has the potential to revolutionize brand communications.

Technological advancements are creating more and more data sources for marketers to exploit, as well as new channels for engagement. Smartphone ownership continues to rise, as do the expectations of customers looking to connect via different platforms - highlighting the importance of maintaining a single customer view.

For perspectives on the potential challenges and priorities for brands looking to maximize customer comms, we’ve spoken to a number of CRM professionals.

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