Nonprofit organizations across the US are facing considerable challenges. While socio-economic pressures, global natural disasters and civil unrest are demanding more of their services, the very same factors are impacting the public’s giving habits, creating challenging conditions for donor recruitment and retention.
For marketers at these organizations, budgets are coming under greater scrutiny, as are the services of agency partners. The need for specialist expertise, particularly in the digital realm, is securing agencies' positions, however.
To gauge the opportunities and challenges facing nonprofits in the current climate, Pearlfinders has spoken to a number of organizations across the US, for perspectives on their current marcoms aspirations.