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Mobile Search: The next step for US consumer brands

2011 has already been widely touted as the year for mobile to become cemented as a core component of the marketing mix. Smartphone ownership is set for record levels in the US and the major OS players are gearing up to challenge Apple's dominance in the market. BlackBerry, Android and Windows Phone 7 are all gunning for leadership, aided by Nokia's decision to partner with Microsoft, marking the end for Symbian.

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