Brands leverage community spirit for March Madness 2011

Since its inception 20 years ago, March Madness remains one of the most popular and lucrative sports franchises, second only to the NFL’s Super Bowl. Last year, CBS earned $613.8m through the event. And the opportunities for sponsors and associated brands are ample also, although for very different reasons. We’ve taken a look at how brands are making the most of the tournament.

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