While markets remain tough in many quarters, luxury marques are starting to see a rebound, aided by voracious demand in emerging markets. The global market stood at $249bn this year, but luxury goods sales are expected to reach $268bn in 2012.
For marketers, the landscape has changed. Yet the same questions remain over the translation of the luxury experience in the digital space, just as Chanel relaunches its website without an e-commerce element. While one of the most iconic brands may be slow to truly embrace all aspects of digital, we’ve investigated where the priorities lie for other luxury marketers.
For perspectives on the US’ luxury market, Pearlfinders spoke to decision-makers at some of America’s most high-end brands.