CPG brands seek new ways to engage with US Hispanic consumers

2010’s census revealed that the US Hispanic population has reached 50 million - an increase of 43% since 2000, compared to just a 1% increase in the nation’s Caucasian population. As the largest and fastest growing ethnic minority in the US, marketers should be devoting increasing resources to programs designed to engage specifically with this consumer group. However, according to the Association of Hispanic Advertising Agencies, 57% of the world’s top 500 advertisers spent less than 1% of their ad budgets on Hispanic advertising in 2010.

A recent Packaged Facts report said that the Hispanic food and beverage sector is expected to top $9.5bn in 2014, continuing an aggressive growth pattern. Pearlfinders spoke to a range of CPG brands across food, drink and personal care products, for their perspectives on targeting US Hispanic audiences.

To read the report, click here or subscribe.