As President Obama finalizes the details of a debt-ceiling increase, communications at state level have never been of greater importance. Citizens are facing the fall-out of widespread cuts and cost-saving strategies, and many are seeking reassurance. Across the US, state leaders and departments are working harder than ever before, on decreased budgets, to keep citizens updated and in the loop as current events unfold.
While the effectiveness of strategies to combat the deficit will take longer to evaluate, communications at this unique time are crucial.
For perspectives on the impact of the current economic situation on state communications, Pearlfinders has spoken to federal offices and departments to understand current opportunities and challenges.