Prospecting tactics in comms

The convergence of comms and marketing continues to be hotly debated, particularly as digital grabs an ever greater share of budgets. In response, many agencies have been quick to adopt new skill sets to keep pace with the push for integration, as well as clients pushing for cost savings.

To understand how brands are negotiating the shifting comms space, where traditional PR fits with digital, and how agencies are helping to implement these strategies, Pearlfinders spoke to decision-makers across the CPG, motor and leisure sectors.

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