For many businesses, CSR has fast become integral to the business model in recent years, in a movement away from implementing philanthropic, bolt-on PR messages.
This month, both Kraft and Campbell Soup Company, two of the nation’s largest food manufacturers, have revealed new pledges to dramatically reduce their environmental impact. In a step further, Puma has released a report on the financial value of environmental, social and economic impact, demonstrating the potential for CSR to benefit shareholders and the board.
Puma’s Chairman & CEO Jochen Zeitz said companies “can and should account for and integrate the true costs of their reliance on ecosystems into business models”. We’ve spoken to businesses across the CPG, food service and apparel industries to understand current thinking on CSR and sustainability in corporate structures.