This week, Pearlfinders opened its first US office in New
York City. We’ve taken the opportunity to look at other brands moving into the
country, to understand the challenges they face and the opportunities created
for agencies in new markets.
As brands enter lucrative new territories, they
need to weigh up the benefits and potential drawbacks of leveraging their
national identity and adapting to the expectations of a local audience.
Pearlfinders has spoken to companies across the apparel, retail and industry
sectors for perspectives on this.