As thousands of baby boomers across the country are planning for retirement, marketers could be missing an opportunity if they’re not thinking about this generation. It’s been reported that this segment now accounts for more than $2 trillion in annual spending.
It’s frequently been assumed that older generations are not as active online as their children and grandchildren, but there’s new evidence to suggest just the opposite. 78.2% of baby boomers are believed to be online, spending around $650 every three months. For marketers, then, is this not a top priority?