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Today's Reports

Marketer at organic foods brand gives insights on brand positioning, core messages, CSR strategy

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  • Store design marketer talks franchise development
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  • Apparel brand seeks PR support for the US market
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  • Luxury motor brand seeks to reach younger audiences
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  • Retail VP discusses acquisition plans
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  • Biotech company talks CSR and PR
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Latest Briefings

  • Specialization versus integration
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  • Exploring interactive technology in exhibition design
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  • Decision-maker moves in IT and technology
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  • Packaging design
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  • Brands should have their social and data strategies in line
    According to data from Pearlfinders, the number of marketers that are considering the two has increased. 21.1% of brands that had identified customer data as a challenge were also reviewing social media, a number that increased from 16.9% in 2011.
  • Is F-commerce a Flop? Why Retailers Aren't Sold on Facebook
    Marketers are returning to the core uses of social media, according to The Pearlfinders Index - Q1 2012. The results of their interviews show that awareness, monitoring, and engagement are currently the top uses for Facebook.

Latest Reuters Business News

  • Hong Kong in art bonanza - but will it last?
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  • Graff Diamonds sets price range for $1 bln HK IPO-sources
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  • RPT-WRAPUP 2-U.S. firms eye Myanmar as sanctions suspended
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  • Cash-strapped G8 looks to private sector in hunger fight
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