Brands should have their social and data strategies in line
According to data from Pearlfinders, the number of marketers that are considering the data and social together has increased. Pearlfinders found that 21.1% of brands that had identified customer data as a challenge were also reviewing social media, a number that increased from 16.9% in 2011.Is F-commerce a Flop? Why Retailers Aren't Sold on Facebook
Pearlfinders shares highlights from weekly briefings and the Pearlfinders Index Q1 2012 with Search Engine Watch to look at how marketing decision-makers' opinions on f-commerce and social media are evolving.Virtualisation spending rising on back of VDI demand
In response to the Pearlfinders Q1 2012 IT Index, Microscope picks up on the positive news for suppliers and resellers of virtualisation products and services to support increasing VDI demand. Elsewhere, they discuss uptick in public sector opportunities we identified in the Index. Where can PR make money?
Which sectors provide the greatest opportunities for PR? And which PR services are most in demand? PR Moment discusses the findings of the latest Pearlfinders Index, and its implications for PR agencies with Pearlfinders MD Anthony Cooper.
More stringent cloud SLAs being demanded
The result of the recent high profile public cloud problems with Microsoft's Office 365 service and the security problems experienced by Sony with its online gaming service are being felt by resellers. The results of those incidents have been to stoke the fear among customers according to the latest research from the latest Pearlfinders IT IndexThe Graphic: Hot and Cold
The Pearlfinders Index for Q2 2011 showed that the financial services is recovering strongly from the doldrums of 2008/2009, and is also showing strong growth on 2010Marketing Week: Brands taking the law into their own hands
A report by insight firm Pearlfinders in May found that marketing directors of law firms are already aiming to assert their positioning. It concludes: “Differentiation and personalised service is now key in the run-up to a ’battle of the brands’. Law firms are striving to position themselves as the voice of authority and quality - regulated, experienced and professional.”New report examines UK sponsorship market
British business information and research company, Pearlfinders launched their sports division in February 2011 with the aim of providing a comprehensive overview of sports market trends in the UK. The company conduct interviews with over 2,500 primarily Europe-based industry insiders each year.In-depth: Storage added to list of cloud benefits
According to the latest Pearlfinders IT Index, which monitors trends and opinions in the IT world, the demand from customers continues to be strong around the cloud with product launches from Microsoft with Office 365 and Citrix acquiring Cloud.com helping to keep it firmly in the headlines.Regional brokers win business because of service, says study
Just under half of commercial insurance clients prefer to work with regional brokers, according to the Pearlfinders Risk Index...Why Recent Storms Do Not Mean the Cloud Has Burst
Recent research by Pearlfinders has shown a big increase in the number of ICT decision-makers showing an interest in buying cloud-based solutions...Expert tips for PROs on how to sell in your story
Digital marketing is set to take the largest chunk of future marketing budgets according to latest findings from business information company Pearlfinders.The state of play at Q1
"CIOs have accepted that Cloud has the potential to deliver cost efficiencies to organisations across all industry sectors as well as across companies of all sizes." Pearlfinders' Q1 Index findings are featured in IT Reseller Magazine.Finding new donors is top focus of charities, research finds
Fundraisers are spending more time finding new donors and less time asking existing donors to give more, research by the market analysis company Pearlfinders suggests.
Digital agencies look set to attract most client support
Digital marketing is set to take the largest chunk of future marketing budgets according to latest findings from business information company Pearlfinders.Cost cutting days end as users look to IT to support growth
Cost-cutting emphasis had been a feature of the recession but according to the latest Pearlfinders Q1 Technology Index, which monitors trends and opinions in the IT world, it is now the lowest priority.
ReputationOnline: Anthony Cooper on "Helping sport keep its soul"
The scale of corporate investment in sport has rapidly raised the global profile of our domestic competitions – as well as improved the technology behind them – but it has also distanced the average fan from the players they idolise.SearchEngineWatch.com: Bricks & Mortar Brands Still Reluctant About Mobile Marketing
Pearlfinders, a company that interviews senior marketers in the US and UK, found that companies that invest heavily in paid search advertising for desktop devices are still reluctant to invest heavily in mobile, despite widespread opinion that 2011 could finally be the year of the mobile.MicroScope.co.uk: Virtualisation, cloud and UC in demand
According to the latest Pearlfinders Index, virtualisation, cloud computing and unified comms are the technologies most in demand but resellers should not look to the public sector to be at the head of the queue to buy them.
PRWeek US: Lowdown/PR implementation in Q3
Pearlfinders' Q3 Index findings are featured in the print edition of PRWeek US in its "Lowdown" section.Adweek: Sports/Leisure Yielded Most Q3 Biz Ops
The Pearlfinders Index found that in Q3 2010 the sports / leisure / entertainment sector accounted for the biggest proportion of new business opportunitiesEvent Magazine: Experiential activity set to increase, according to Pearlfinders Index
Experiential marketing is on the rise, especially in the leisure and motor sectors, the latest results from the Pearlfinders Index show. According to the survey more than 5,000 brand decision-makers, the leisure sector recorded an 8% increase in experiential opportunities during quarter three of this yearMicroScope.co.uk: Cloud and virtualisation in demand
According to the latest Pearlfinders Index, virtualisation and cloud were the most desired technologies in Q3SearchEngineWatch.com: US Senior Marketers Focus On Converting Customers via Social Media
The Pearlfinders Index tracks topics from over 4,000 conversations with senior marketing executives in the US per year, aggregating their opinion by trend and topic.
Marketing Week: On your marks to be a serious brand contender
More specific aims than general awareness are prevalent among the Tier Three Olympic sponsors, according to a series of interviews carried out by business information company Pearlfinders.Adweek: Chinese Firms Fine-Tune Strategies for US
A report by Pearlfinders, a business-information company, takes a look at approaches by Chinese companies and their US subsidiaries in their efforts to connect with American consumers.
IT Reseller: SMEs in the virtual market
It's certainly not news that the number of SMEs installing virtualised solutions is steadily increasing, but what is news, is that the rate of increase could and should be a lot faster.
MicroScope.co.uk: Phone and preparation best tools to make a sale
According to research from business information specialist Pearlfinders just shy of half of those IT bosses quizzed (48%) viewed the telephone as the best way of talking to resellers.
NMA: Digital channels separated out less as online is blended into the marketing mix
The Pearlfinders Index, a study of more than 5,000 conversations with UK marketers, reveals that mentions of social media as a singled-out area of focus decreased by 6.4% in the past quarter, while use of the term mobile decreased by 3.8%.
Event Magazine: Experiential activity on the rise
Experiential activity is expected to grow quickly as the economy continues to recover from recession, with the automotive sector showing most growth, according to a new survey by Pearlfinders.Marketing: Doing the Business
The Pearlfinders Index collects and analyses data from conversations with more than 5000 marketing decision-makers in order to monitor key aspects of the marketing services industry. These are the results from the first quarter of 2010.NMA: Digital trends are sending mixed messages about the industry
For the past eight years Pearlfinders has been interviewing senior marketers, 5,000 of them in the past 12 months. From speaking to chief marketing officers, the overall trend is an increase in the number of opportunities for agencies.MicroScope.co.uk: Business continuity planning undermined by lack of funding
In research carried out by Pearlfinders the list of those sectors that are not prepared for problems included education, construction and manufacturing and production.
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