The ECB’s Chief Executive David Collier recently commented on the significance of the Pakistan v England 2012 Tests in Abu Dhabi and Dubai, where "cricket is growing and developing".
We took the opportunity to speak to a number of companies in Dubai, Abu Dhabi and Bahrain, for insights into future sponsorship trends in these regions. We spoke to marketers at Aldar Properties (Abu Dhabi), Batelco Group (Bahrain), Emaar Properties (Dubai), Al Fara'a General Contracting (Abu Dhabi) and Emirates NBD Bank (Dubai).