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Today's Reports

Airline marketer offers insights on future plans in light of rugby union sponsorship extension

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  • Car marque advises on football sponsorship
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  • Hotel brand outlines global approach to sponsorship
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  • Confectionery brand aims to engage kids and parents
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  • Financial services company advises on CSR strategy
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  • Wholesaler outlines B2B marketing approach
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Latest Briefings

  • Brands' use of sports marketing to engage female audiences
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  • Olympic Challengers
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  • Brands' Views on Ambassadors and Credibility
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  • Sponsorship trends in the Middle East
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Pearlfinders interviews over 2,500 sport decision-makers every year

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  • The new Pearlfinders Sport service has proved to be an invaluable business tool...
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  • Brands should have their social and data strategies in line
    According to data from Pearlfinders, the number of marketers that are considering the two has increased. 21.1% of brands that had identified customer data as a challenge were also reviewing social media, a number that increased from 16.9% in 2011.
  • Is F-commerce a Flop? Why Retailers Aren't Sold on Facebook
    Marketers are returning to the core uses of social media, according to The Pearlfinders Index - Q1 2012. The results of their interviews show that awareness, monitoring, and engagement are currently the top uses for Facebook.

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  • UPDATE 1-Shipper Goldenport gloomy, old ships set for scrap
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  • UPDATE 1-Oil, gas mining engineer Kentz upbeat on 2012
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  • UPDATE 2-Mitchells & Butlers profit dips, CEO search goes on
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  • UPDATE 1-John Lewis says Jubilee making an impact
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